March 17, 2017
Written by Dana Youngren
We live in an increasingly mobile society. Employees are no longer bound to stiff leather chairs, staring at their computers in separated cubicles from 9-5. Increased connectivity around the world has allowed for a more flexible worker, which has caused companies to be more prone to hiring remote employees, especially as they grow.
As a hiring manager and senior leader in your company, it’s your responsibility to ensure that employees across your organization understand the company mission and vision. This becomes even more important for employees without an office as a meeting place. You need an effective executive communication strategy that can help you maintain engagement across your entire global workforce. And you need to make sure that your internal messaging and communications procedures remain consistent, all while helping employees stay aligned with company goals.
Video: Your Answer to Solving the Internal Communications Crisis
The answer for many companies is video. In a recent study of 713 communicators, the production company Ragnar Communications identified several areas in which video improved internal communications in companies. It found that 76 percent of companies who used video found improved communications among remote employees, while 58 percent of companies found “increased alignment with company and organizational goals.” Furthermore, 39 percent of companies reported increased message retention among employees when they used video for internal communications.
Video is clearly a key component when it comes to helping an executive communicate and engage with employees. But why is it so important, and how can a company effectively deploy it?
Why Video Is Important to Executive Communications
Convey A Consistent Tone And Message
One video shared amongst all employees, managers and executives can remove any inconsistencies that might occur when managers deliver separate messages to several teams – or when messages are relayed down organizational hierarchies. By delivering a message through a video, you are able to control the delivery and scripting of the message you want to convey.
Establish A Personal Connection
Video humanizes us. When an executive is delivering a video message, employees see everything, from their facial expressions to their body movements, and even their real-time reactions after responses in company town halls. An employee sees this and feels like they are working with a real person.
Establishing a personal connection using video also leads to something else vital to the modern workforce: openness and transparency in the office. When employees feel empowered to be open and more transparent with their work, it boosts collaboration in the office. When all of this is put together, you’ll find greater alignment around your company vision and goals.
Video Spans Multiple Platforms
It’s not 1997 anymore, and employees have a variety of ways to communicate today. From mobile devices, to laptops, or traditional desktop computers and tablets, employees can consume content on any device. The advantage to creating video for employee communications is that your video can be formatted to fit any device, making it consumable anywhere. With multiple delivery methods, you increase the likelihood that your employees will want to watch the video, leading to higher chances that your messaging will be understood.
Show Versus Tell
You can write a manual or explain something over and over again, but sometimes, the message just doesn’t get through. With video, you’re able to create effective tutorials to show your employees everything from how to sell a new service, to how to build a piece of equipment.
Continuous Learning And Training
An educated workforce is a powerful workforce. Video provides an excellent way to provide training to your employees. Executives can conduct live training events or build an on-demand learning library through a series of videos. These videos can help employees develop specific skills and can help increase job satisfaction. When employees feel like the organization is actively invested in improving their development, they are more likely to stay with the company longer.
Collaboration is key in a 21st century work environment. With video, you’re able to bridge the communication gap more efficiently between employees and executives. A decreased communication gap leads to a more open and effective workforce, which is ultimately a driver behind your bottom line. It’s time to take your internal communications to the next level.
Harness The Power Of Knowledge Sharing With Digital Transformation
Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.Download Now