Here’s a riddle. Every department at every company has this. Some might be more extensive than others, but they are imperative for organizational success. Anyone have any guesses? Anyone? Bueller?
I am referring to our ever-growing tech stacks. Instead of trying to find ways to reduce the number of systems employees have to use and manage, technological advancements are making tech stacks larger and more cumbersome. And it’s safe to assume that the owners of the most extensive tech stacks are your marketing and sales teams, followed by IT and customer support.
Think about the tech stack of a marketing team. A marketing tech stack can include CRM software, marketing automation, social media marketing, content management, collaboration tools, email, chat, learning management, and far more. The average marketer has 12 tools in their tech stack, while some power users have more than 30.
If you think about all the different tools in your tech stack, they fit into different categories:
· Google Drive
· Cornerstone OnDemand
· Talent LMS
· Hubspot CRM
· Zoho CRM
· Microsoft Dynamics
· Looker Business Intelligence
Losing Knowledge as Tech Stacks Grow (and What To Do About It)
As a tech stack grows and expands, it poses its own set of challenges. Yes, it’s great when these tools help employees be more successful at their jobs, but more tools mean more places to store content and knowledge. The result? Knowledge becomes lost. Documents are hard to find.
One way to combat lost knowledge is to incorporate a knowledge sharing platform into your tech stack. I’m sure you’re saying to yourself, “Really, another tool?” But knowledge management can make a demonstrable difference in an organization.
Knowledge management solutions complement many of the tools already in your stack. This technology not only allows you to get the right information to the right people, at the right time, it allows you to break down information silos. Your knowledge curators can store information in a single repository and the information seekers can search, share, comment, and ask questions. In essence, it’s an internal community where employees feel empowered and more open to collaborating across all departments.
Knowledge management doesn’t necessarily replace any of your existing tools. A knowledge management platform is where completed documents are uploaded and shared with whoever needs access. When you include knowledge management in your workflow, you reduce the probability that redundant questions are asked via email or chat thanks to functionality such as search and real-time communication and collaboration.
Good knowledge management systems will help your teams work: a). Smarter – collaborating and socializing with the experts of your company knowledge and b). More efficiently – spending less time searching for information and more time on their day-to-day tasks.