Forrester Research, a leading global research and advisory firm, has released the report Now Tech: Sales Enablement Automation, Q2 2022. The report provides an overview of 18 sales enablement automation (SEA) providers that help businesses reduce sales-associated costs, deliver meaningful experiences to buyers, and set sellers up for success.
The need for sales content and sales readiness technology has never been more urgent: according to Forrester’s 2022 Marketing Survey, 74% of marketing decision-makers believe that buyers and customers expect a sales and marketing experience that is tailored to their needs and preferences.
Sustainable improvements to seller effectiveness, personalized buyer engagement, and company performance require strong alignment and accountability between sales enablement, sales management, sales operations, product, and marketing.
Forrester Research
