Capital One is one of the most well-known financial institutions in the U.S., the U.K., and Canada. As a diversified bank, they offer a broad array of financial products and services to both businesses and consumers.
Capital One’s insights team was running into silo issues, with each different department using their own knowledge management system and sometimes only sharing information in one-off emails. Capital One knew they needed to improve collaboration across teams, so in 2016, they gathered 75 insights professionals together to discuss their shared challenges.
"Bloomfire is changing how people go about their work. Rather than talking to 10 people to learn something new, they have one place to go."
Insights Product Manager, Capital One
"We needed a way to share information and knowledge with agility and accuracy across the organization. Bloomfire made that possible in an intuitive way."
Senior Director of Shopper Insights
"We had standing room only training. I think it just shows that people are clamoring to get their hands on a tool like this."
Associate Manager of Knowledge Management