Bloomfire helps Capital One drive action from insights with Bloomfire.

Case Study Capital One Drives Action from Insights with Bloomfire

  • Financial Services
  • Customer Insights

Capital One is one of the most well-known financial institutions in the U.S., the U.K., and Canada. As a diversified bank, they offer a broad array of financial products and services to both businesses and consumers.

The Problem

Capital One’s insights team was running into silo issues, with each different department using their own knowledge management system and sometimes only sharing information in one-off emails. Capital One knew they needed to improve collaboration across teams, so in 2016, they gathered 75 insights professionals together to discuss their shared challenges.

Bloomfire is changing how people go about their work. Rather than talking to 10 people to learn something new, they have one place to go.
Coleen Akers
Insights Product Manager, Capital One

The Solution

After a thorough vetting process, Capital One adopted Bloomfire as their insights management solution. Since then, Bloomfire has transformed the way Capital One’s insights stakeholders collaborate and eliminated bottlenecks caused by the mix of different knowledge management systems.

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