If you feel like you’re fighting to get your market research or insights team a seat at the table, you’re not alone. According to research from Forrester, only 49 percent of business decisions are based on the analysis of data and insights. And,only 17 percent of companies have integrated their customer data across all areas of the organization. It’s time to change that. Our white paper, Transforming to an Insights-Driven Company, provides recommendations for how insights teams can proactively connect teams and stakeholders to the research they need to drive business decisions.
About 55 percent of companies are still operating with siloed information and knowledge today, with each department making its own decisions without considering decisions at a company-wide level.PwC