Every insights team wants to think of themselves as a strategic partner, but according to research from the Boston Consulting Group, only 20 percent truly are. Capital One recognized the competitive advantage to be gained by maturing their insights function and set out to become a true strategic partner by democratizing insights across all lines of business. In Democratizing Insights: Increasing the Influence of Capital One’s Insights Team, you’ll learn how Capital One began sharing insights more effectively and increasing stakeholder buy-in—and how your team can do the same.
With Bloomfire, we can use the research we already have to go deeper on topics.
Philip Rhodes, Director of Research Design, Capital One
