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Marketing Resource Center

The secret to the most effective content marketing

Building an internal culture of content at your company is an important piece of a successful content marketing program. Your potential customers are hungry for content, and if they don’t get it from you, they’ll go somewhere else. How can you build the infrastructure necessary to feed the content beast?

Harnessing the power of collaboration with digital transformation

Companies that grasp what the digital workplace is really all about are willing change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.

sales and marketing alignment ebook

Top six tips for achieving sales & marketing alignment through enterprise social networking

This eBook illustrates how knowledge sharing tools help salespeople sell better and faster and result in immediate revenue and drive higher rates of CRM.

Bloomfire Enables GENBAND to Build Intranet and Iteractive Content Repository

GENBAND provides real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators, and developers. The company is headquartered in Frisco, Texas and has R&D, sales, and support resources in more than 80 countries.

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