Craig Malloy talks about the importance (and difficulty) in creating the right elevator pitch on Forbes. Here’s ours:
Bloomfire simplifies knowledge management by unleashing the knowledge that is locked within people and organizations. Bloomfire is a socially-enabled knowledge base application; it simplifies knowledge management with easy-to-use content creation and curation tools. It connects people who have knowledge with those who need it – when and where they’re ready to learn.