March 3, 2015
Written by Bloomfire Admin
Social Knowledge Management Platform Powers Deeper Engagement Between Agency and Brands
AUSTIN, Texas – March 3, 2015 – Bloomfire today announced that OgilvyOne Worldwide is using the vendor’s social knowledge management platform to improve collaboration and engagement between the agency and its clients.
With more than 100 offices in more than 50 countries, OgilvyOne Worldwide is the world’s leading direct marketing, digital marketing and marketing consulting network with clients that include American Express, BP, BlackRock, British Airways, DuPont, E*TRADE, IBM, Intercontinental Hotel Group, IKEA, Kimberly-Clark, Nestlé, Unilever and UPS among others.
A key goal for Ogilvy is to help clients better understand customer needs and pain points, and optimize their customer engagement efforts while driving greater sales and revenues. This includes helping marketers on the front lines do more with the content they have, or identifying gaps where content should be created.
Ogilvy has deployed Bloomfire’s social knowledge management platform to help it communicate with hundreds of client marketing, sales and support representatives at a time, identify what is working or not, and make adjustments on the fly.
“Bloomfire’s easy-to-use, consumer-friendly platform has become a key asset that helps our clients do their jobs better every day,” said Evan Shumeyko, Senior Director of Dialogue Strategy at OgilvyOne. “Now instead of a clunky, latent intranet portal, we can provide an agile social knowledge management platform that integrates seamlessly in the flow of work and aligns with existing branding. Bloomfire allows our clients to focus on what’s important – sales conversions and customer care — while we worry about the backend details. They think that’s absolutely amazing.”
Whereas a custom-built solution would have taken Ogilvy hundreds of thousands of dollars to develop, and months to deploy, Ogilvy used Bloomfire to create a customized client collaboration environment within days (vs. weeks and months), enabling users to become productive immediately without lengthy development or training efforts.
Key benefits have included:
- 30% increase in content engagement
- 75% increase in user satisfaction
- Up to 15% increase in sales conversion rates
- $200,000 savings in switching from a competing solution
The Bloomfire solution can be white-labeled to match existing brand marketing campaigns, and surface specific functions to specific user groups, highlighting the latest marketing, sales and support materials in-context with real-time conversations. In addition, Ogilvy can track where its clients need the most help in customer-facing conversations, and socialize and promote best practices.
Bloomfire has worked so well that clients are now using Ogilvy’s solution to on-board and train new employees, and integrate with existing LMS (learning management system) applications. Clients can track user interaction and activity, including which ones are the top performers.
“Real-time content creation and communication via digital media means brands have had to develop more agile marketing strategies to outmaneuver competitors, and agencies have had to find more compelling ways to deliver and differentiate their services,” said Trey Tramonte, CEO of Bloomfire. “Ogilvy is on the cutting edge of agencies reinventing the client-service provider relationship, and we are proud to be their platform of choice for doing so.”
Printer-friendly PDF of OgilvyOne case study
Bloomfire’s easy-to-use enterprise knowledge and collaboration software enables people to efficiently share and leverage group expertise. With rich analytics and strong content creation and curation tools, we link users to experts, facilitate social interaction, amplify knowledge and power teamwork at new levels. Our software fosters increased employee engagement, higher sales productivity, more responsive customer service, and stronger communication. Request a demo at www.bloomfire.com.
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