Sales enablement is the process of arming an organization’s sales force with access to the insight, experts, & information that will ultimately increase revenue. If not done properly, poor sales enablement can lead to significant financial and time costs.
A crucial part of sales enablement is Marketing taking a proactive role in facilitating the buying process. By enabling prospects to self-serve information about your product/service at the right time you move them more efficiently along the buying cycle.
Your sales team needs access to the information and content that their prospects want as quickly as possible.
Adding a social layer to your sales processes allows for real-time access to the most up-to-date information about your prospects.
Sales enablement doesn’t end with the initial purchase.
Providing your customers with a self-serve community will allow them to have easy access to information on a need-to-know basis, ask and answer questions in real-time, and interact with other customers.
This will improve the customer experience, increase customer retention, lower churn, and help build a strong brand reputation.
What are you doing in encourage sales enablement?
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