According to Forrester research, watching a one-minute video has the impact of reading 1.8 million words. And over 65 percent of the population learns visually, according to Mind Tools.
Nearly every company focuses on creating videos for external audiences. But given the power of video, it’s no wonder that teams are turning to video as a way to share information and communicate important ideas internally as well. One important place these internal communication videos live is within the company intranet or knowledge base.
At Bloomfire, we see our clients creating and sharing all types of videos for internal groups:
- Sales training and coaching videos
- Demo tutorials
- Event recaps
- HR process videos
- Culture videos
- Training videos for onboarding and ongoing social learning
- Executive messages for the company
But how do you make sure that people are able to find your videos in your knowledge base when they need them? Here are a few things to make finding internal communication videos easier:
Make sure people can search your knowledge base for the entire contents of the video, not just your title and keywords. For example, when you upload a video to Bloomfire, we automatically create a transcript of the video that lives behind the scenes and makes the video completely searchable for your users. In fact, once you find the video you want, you can skip directly to the section of the video in which your search term was said, which saves the viewer time.
Break Videos into Bite-Size Pieces
Consider splitting longer internal communication videos into chapters and uploading each chapter individually. People love to digest videos in bite-size pieces. Not only does this make them more appealing, it makes it easier for your users to find that one specific thing they are looking for without having to watch a 20-minute piece.
Make Sharing Easy and Convenient
Give users multiple options for uploading and creating video content. For example, if an employee has an existing video, they could upload it directly to the knowledge base or use the embed code from YouTube, Vimeo, or another video hosting service. It is also helpful to have tools in your knowledge base that allow users to record original content either through a webcam or screencast.
Recognize That Not All Videos Are Created Equal
Your knowledge base should give you the analytics to see what kinds of internal communication videos people are watching most and which topics are most popular. Having this data is just the beginning; you should use the insights you glean to drive your video strategy going forward. Identify the topics and types of videos that work well, and look for ways to change or improve the types of videos that don’t get a lot of engagement.
Instead of just uploading your video and letting it stand on its own, consider adding a paragraph or two that sets things up for your viewer or provides other information or links that might be valuable.
Video is an important part of your internal communication strategy, and as the format becomes increasingly popular online, this type of content will continue to gain prominence within your knowledge base. As you develop your strategy, it’s important to think beyond just content creation and take the time to make sure your videos can easily be found, viewed, and shared.