Tag Archives: content marketing

navigate social media like Beyonce: 5 social media marketing best practices

Navigate Social Media Like Beyonce: 5 Social Media Marketing Best Practices

Let’s be honest… We are not, nor will we ever be, Beyonce. But, mere mortals can learn from the Queen Bee’s impeccable social media marketing strategy. She certainly did not build her empire of 78 million Instagram followers by sporadically sharing (or oversharing) on social media, without giving a thought to the platform, her brand, […]

The Best Holiday Gift For Marketers: A Sales Enablement Solution

  Tis’ the season of giving. And for marketers seeking the perfect gift before the 2016 budget is finalized, I recommend a sales enablement solution. At first glance it may seem like that would be a better gift for your sales friends (and you can wrap it that way if you want), but here are […]

6 Ideas to Inspire Your Next Blog Post

As part of my job, I write for our blog – in fact, our whole marketing team contributes content. The approach is great because it provides a variety of perspectives and voices and keeps a steady stream of content flowing to our website and social networks. But for the past few weeks, I’ve been avoiding […]

blogger or knowledge manager demonstrating content curation best practices

Avoid the Common Pitfalls of Intranet Content Curation

There have been countless articles written about content curation best practices lately, and many companies are curating content to help bring timely and topical information to employees through their intranet. Simply put, content curation is sorting through vast amounts of internal and external information to find the pieces that are most relevant to your audience […]

Content Marketing Maturity Model

Content Marketing Drives Leads

DemandGen established that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did one year prior. Kapost and Eloqua found that the ROI of content marketing was more than triple that of paid search. Based on a broad range of studies and reports like the ones cited above, […]

Content Marketing Infographic

Both AdWeek‘s “SocialTimes” blog and Business 2 Community shared the infographic we created on content marketing. Excerpt from Business 2 Community: You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and […]

Books and laptop representing culture of content

What Is a Culture of Content?

A culture of content is an organizational environment and attitude that embraces and evangelizes the importance of content marketing and internal knowledge sharing across the entire enterprise. A business that achieves an internal culture of content is one that inspires all employees—not just those in marketing—to create content for both internal and external consumption. It’s […]

An Internal Culture of Content Infographic

We’re excited to share a new infographic on how to create a culture of content within your organization. Fostering an environment where knowledge sharing is encouraged can support your content marketing efforts as well. Click on the image below to open a larger version of the infographic for easy viewing. You can also download the […]

The Five Requirements of the Most Effective Content Marketing

Recently, we received an email that said, in essence, “Great job. It’s rare to see a company creating such great content on its own.” What struck me was not that we were creating great content. In fact, we have a great editor whose job it is to ensure our content is as good as possible. […]

Meet Mike Stiles, Content Strategy Professional

Mike is the Manager of Global Content Strategy for InterContinental Hotels Group. He came to this role from the Oracle Social Cloud where he led content. He personally generated two blog posts per week, produced a daily podcast, and ran all of the group’s social channels. Prior to his shift to the digital world, he worked […]

Meet Rebecca Lieb of Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group. She covers content marketing, content strategy, digital advertising and media. Before that, she launched and oversaw Econsultancy’s U.S. operations, and was VP and Editor in Chief of the ClickZ Network. She taught at NYU’s Center for Publishing, and has published two books – The Truth About Search Engine Optimization and […]

bestsellers sign representing sales content

The Six Principles Of Sales Content To Drive Revenue

I recently came across an article that included an anecdote about a group of content marketers who don’t believe revenue is the ultimate goal of marketing. Beside the fact that these marketers may have been poorly hired, I wonder how many people in other organizations understand the purpose behind content marketing and what it can do to influence the […]

Huffington Post: Three Strategies to Help Start-ups Survive the Age of Content Marketing

Huffington Post blogger Ilina Dimitrova recommends Bloomfire as a “rising star” in social collaboration platforms that “help business owners keep an ear to the ground while serving as brokers for knowledge sharing and innovation.” Three Strategies To Help Start-ups Survive The Age Of Content Marketing