Tag Archives: content

full moon representing revival of content curation

How To Revive Content in Your Knowledge Sharing Community

Forget horror movies, creepy clowns, and haunted houses. There’s nothing scarier than that big, heaping mess of content, just sitting there, preventing your team from accessing the information they need, when they need it. It’s pure evil. It’s time to face your fears and banish the content chaos. We’ve got some tips for how you […]

The Best Holiday Gift For Marketers: A Sales Enablement Solution

  Tis’ the season of giving. And for marketers seeking the perfect gift before the 2016 budget is finalized, I recommend a sales enablement solution. At first glance it may seem like that would be a better gift for your sales friends (and you can wrap it that way if you want), but here are […]

Blog Roundup: Content Curation & Creation

  For Bloomfire clients and those responsible for knowledgebases and intranets in general, having current, relevant content is important. We’ve gathered four of our recent blog posts on the topic to help you create and curate content that is engaging, helpful, and inspiring.   Curating Content For Your Intranet: Avoiding Pitfalls Adding curated information to your […]

6 Ideas to Inspire Your Next Blog Post

As part of my job, I write for our blog – in fact, our whole marketing team contributes content. The approach is great because it provides a variety of perspectives and voices and keeps a steady stream of content flowing to our website and social networks. But for the past few weeks, I’ve been avoiding […]

blogger or knowledge manager demonstrating content curation best practices

Avoid the Common Pitfalls of Intranet Content Curation

There have been countless articles written about content curation best practices lately, and many companies are curating content to help bring timely and topical information to employees through their intranet. Simply put, content curation is sorting through vast amounts of internal and external information to find the pieces that are most relevant to your audience […]

Ogilvy logo

How Ogilvy Uses Bloomfire as a Curated Content Hub 

I was excited to hear Evan Shumeyko of Ogilvy speak at the Bloomfire user conference because I’d heard secondhand all about the success they’ve had with Bloomfire. They improved engagement by 30 percent, increased user satisfaction by 75 percent, and saved $200,000 by switching from a competing product. Ogilvy uses Bloomfire as a curated content […]

coworkers on stairs building a culture of content

8 Steps to Build an Internal Culture of Content

There’s no single “right way” to foster content within your organization, but there are some relatively universal factors to consider. Every organization must take steps to integrate content generation, consumption ,and publication goals and processes across the entire enterprise. This means breaking down silos that separate business units, departments, functions, and people. Here’s how you […]

Books and laptop representing culture of content

What Is a Culture of Content?

A culture of content is an organizational environment and attitude that embraces and evangelizes the importance of content marketing and internal knowledge sharing across the entire enterprise. A business that achieves an internal culture of content is one that inspires all employees—not just those in marketing—to create content for both internal and external consumption. It’s […]

The Five Requirements of the Most Effective Content Marketing

Recently, we received an email that said, in essence, “Great job. It’s rare to see a company creating such great content on its own.” What struck me was not that we were creating great content. In fact, we have a great editor whose job it is to ensure our content is as good as possible. […]

Meet Mike Stiles, Content Strategy Professional

Mike is the Manager of Global Content Strategy for InterContinental Hotels Group. He came to this role from the Oracle Social Cloud where he led content. He personally generated two blog posts per week, produced a daily podcast, and ran all of the group’s social channels. Prior to his shift to the digital world, he worked […]

bestsellers sign representing sales content

The Six Principles Of Sales Content To Drive Revenue

I recently came across an article that included an anecdote about a group of content marketers who don’t believe revenue is the ultimate goal of marketing. Beside the fact that these marketers may have been poorly hired, I wonder how many people in other organizations understand the purpose behind content marketing and what it can do to influence the […]