Tag Archives: Culture of Content

Blog Roundup: Content Curation & Creation

  For Bloomfire clients and those responsible for knowledgebases and intranets in general, having current, relevant content is important. We’ve gathered four of our recent blog posts on the topic to help you create and curate content that is engaging, helpful, and inspiring.   Curating Content For Your Intranet: Avoiding Pitfalls Adding curated information to your […]

coworkers on stairs building a culture of content

8 Steps to Build an Internal Culture of Content

There’s no single “right way” to foster content within your organization, but there are some relatively universal factors to consider. Every organization must take steps to integrate content generation, consumption ,and publication goals and processes across the entire enterprise. This means breaking down silos that separate business units, departments, functions, and people. Here’s how you […]

Content Marketing Maturity Model

Content Marketing Drives Leads

DemandGen established that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did one year prior. Kapost and Eloqua found that the ROI of content marketing was more than triple that of paid search. Based on a broad range of studies and reports like the ones cited above, […]

Books and laptop representing culture of content

What Is a Culture of Content?

A culture of content is an organizational environment and attitude that embraces and evangelizes the importance of content marketing and internal knowledge sharing across the entire enterprise. A business that achieves an internal culture of content is one that inspires all employees—not just those in marketing—to create content for both internal and external consumption. It’s […]

An Internal Culture of Content Infographic

We’re excited to share a new infographic on how to create a culture of content within your organization. Fostering an environment where knowledge sharing is encouraged can support your content marketing efforts as well. Click on the image below to open a larger version of the infographic for easy viewing. You can also download the […]

Meet Mike Stiles, Content Strategy Professional

Mike is the Manager of Global Content Strategy for InterContinental Hotels Group. He came to this role from the Oracle Social Cloud where he led content. He personally generated two blog posts per week, produced a daily podcast, and ran all of the group’s social channels. Prior to his shift to the digital world, he worked […]

Meet Rebecca Lieb of Altimeter Group

Rebecca Lieb is an analyst at Altimeter Group. She covers content marketing, content strategy, digital advertising and media. Before that, she launched and oversaw Econsultancy’s U.S. operations, and was VP and Editor in Chief of the ClickZ Network. She taught at NYU’s Center for Publishing, and has published two books – The Truth About Search Engine Optimization and […]