Tag Archives: roi

Using video to build your brand

Four Reasons To Use Video To Build Your Brand

When the Bloomfire marketing team attended Hubspot’s Inbound conference, we heard about hundreds of business trends and best practices. But one trend in particular seemed to emerge again and again…video, video, video. Really, there’s no way around it: your organization needs to use video to build your brand. Because when you get it right, the payoff […]

sales enablement best practices

Two Ways Ignoring Sales Enablement Can Cost You Money

It’s natural to worry about what it’s going to cost to implement sales enablement technology, but it’s more important to consider what it’s going to cost if you don’t implement it. A lack of effective sales enablement means your sales team could end up spending far more time and money than necessary to close deals […]

How Sales Enablement Tools Can Demonstrate The ROI Of Your Content Marketing

We all know the story. Sales politely asks for a new tech sheet or whitepaper. You and your team put effort into researching the right messaging for the target buyer, work with creative to get it looking beautiful, and deliver something you feel proud of. Then there are crickets. You maybe get a nice thank […]

Practical knowledge social learning ROI

Infographic Spotlight: The Social Learning Circus

Most organizations invest in training, but don’t provide the kind of training that caters to how people learn. A classroom isn’t the best place to discover the practical knowledge and everyday tricks that top performers use to be more effective. New technology is making it easier to share this “tribal knowledge” with new, current, and […]

executive buy-in

Securing Executive Buy-In for a Knowledge Base

In very large organizations, the demand for knowledge management solutions often comes from the top. The CEO, the board of directors, or another high-level leader will establish the initiative, fund it, and see it through. For other organizations, though, the quest for more effective knowledge sharing tools usually begins in one of three functional areas […]

Awards for companies using knowledge management

Bloomfire Wins Prestigious Award for Social Learning

The Bloomfire team is proud to announce that we were just named a top Social Learning Company by Brandon Hall Group, a research organization specializing in performance improvement. In its 20th year, the Brandon Hall Group Excellence Awards Program is the most prestigious awards program in the industry.  Often times called the “Academy Awards” by […]

calculating roi

Infographic: Calculating the ROI of Enterprise Collaboration

We know determining the ROI of enterprise collaboration software isn’t easy, that’s why we’ve created another tool to help you justify your spend.  In addition to the in-depth White Paper: Calculating the ROI of Enterprise Collaboration Software, we now have an awesome easy-to-digest infographic highlighting the biggest areas of impact and hard ROI across engagement, […]

enterprise collaboration

Enterprise Collaboration: Measuring the ROI

Raise your hand if you’ve ever been asked about the ROI of your enterprise social collaboration initiatives. Or, what about the ROI of your enterprise collaboration in general? Social media is transforming the enterprise ­— in fact, McKinsey estimates that between $900 billion and 1.3 trillion in business value can be unlocked through the use of […]

Sales Manager Explains: No ROI, No Buy-In

Barry Braunstein, the current Regional Sales Manager at A2E Technologies, is a leader in embedded systems design services. He has over 30 years of sales, sales management, and marketing management experience in technical sales to both OEM’s and end-users for both large and smaller (start-up) companies such as Intel, Tektronix, Mentor Graphics, Wind River, and Digital […]

Discoveries in Cognitive Science Can Impact the Way We Teach and Learn

Ghislain Van Hoorde works as a consultant at Philip Morris R&D Switzerland. Over the last 2 years, he has been providing support and training to the employees using the corporate Electronic Document Management System (Documentum-based technology). He can be reached via Linkedin, where you can learn about his experiences in Germany and England. Q. Based on […]

Gary Wise of Cincinnati Children’s Hospital on Formal vs. Informal Learning and More

Gary Wise is a learning and performance improvement professional with a rich background in learning strategy development—integrator of holistic learning design methodology—and a passionate yet prudent advocate in application of Web & Learning 2.0 learning technology. With 30 years of formal background in training and performance consulting that drives emphasis on building measurable, sustainable performance […]