Tag Archives: sales enablement

rocket launch demonstrating power of effective sales enablement platform

Sales Productivity Tools For Success In The Year Ahead

Thinking about new ways to boost sales speed and efficiency in the upcoming year? Well, here’s something to ponder in your next quarterly planning meeting: the fastest driver in the world won’t get you there in time just speeding from traffic jam to traffic jam – but a fast driver who also knows the best […]

Young boy pushing second young boy in cart demonstrates push provided by best sales enablement tools

What To Look For in a Sales Enablement Solution

Sales enablement, oh sales enablement. Where would your team be without sales enablement? Well, we’ll tell you: your team would spend hours a week scrambling to find the information they need among folders of unorganized content, funnel resources into targeting the wrong accounts, and be unprepared to build relationships with prospects and customers. You may […]

marketing and sales team running a race representing ABM strategy

Why Sales Enablement Is the Key to Unlocking your ABM Strategy

The world of B2B marketing is rapidly changing: we’re all flipping funnels and looking at customer experience in a whole new way.  We’ve moved from organizations where marketing sources leads at the top of the funnel and then hands off the proverbial baton to sales. Now we’ve lost the baton, and we’re running a three-legged […]

Several IT professionals discuss sales enablement platform

3 Things Your IT Director Wants You To Know Before You Pick A Sales Enablement Solution

Sometimes it seems like your IT Director is from Mars and you’re from Venus. After months of trying to find the software to align your sales and marketing teams, you’ve finally discovered the best sales enablement platform. It meets all the criteria you’ve been looking for and you’re excited to purchase it, only for your […]

sales enablement best practices

Two Ways Ignoring Sales Enablement Can Cost You Money

It’s natural to worry about what it’s going to cost to implement sales enablement technology, but it’s more important to consider what it’s going to cost if you don’t implement it. A lack of effective sales enablement means your sales team could end up spending far more time and money than necessary to close deals […]

aligning sales and marketing

The Marketing Manager’s Intro Guide to Sales Enablement

Could Sherlock Holmes solve mysteries without Watson? Could Forrest Gump realize his dream of operating a shrimping boat without Bubba? Could Marlin find Nemo without Dori? The answer is no, and in the same way these famous duos support each other, your sales team needs your marketing team’s help to close the deal. Smarketing departments […]

stacks of folders containing sales enablement content

Sales Enablement Content That Should Live in Your Knowledge Base

Dig into just about any recent study on sales performance and you’ll find plenty of cause for concern. On average, only 54.6 percent of sales reps are meeting their quotas, according to CSO Insights. Qvidian cites data that puts the number at just 50 percent, year after year. And many sources point to SiriusDecisions’ finding […]

Business man falling into water (drowning in a sea of sales information)

How to Avoid Drowning in a Sea of Sales Information

You’ve heard the expression “boil the ocean.” Unfortunately, that’s what a lot of sales teams are doing in their quest for the information they need to sell effectively. As they wade through the data in your CRM, marketing and other systems looking for what they need to know about everything from prospect demographics to company […]

lemonade stand represents best practices for enabling your sales team

Back to Marketing Basics: Setting Your Sales Team Up For Success

As buyers become more sophisticated, so do marketers. The methods we use to enable our sales teams are evolving. Sales representatives now have to demonstrate value at every phase of the buyer’s journey. This is often done on the fly, based on needs discovered while mid-conversation with prospects.   Enabling your sales team may seem […]

marketing team at table creating sales enablement content

Marketing Creates Content. Sales Doesn’t Buy It. Now What?

If marketing creates tons of sales enablement content and sales doesn’t use it, does it make an impact? Unlike the debate over the tree falling in the forest, there’s no doubt about the answer to this one. If sales isn’t using the content marketing creates, that content is certainly not making an impact on leads […]

Sales enablement myths and facts arrows on chalkboard

The Four Biggest Sales Enablement Myths You’ll Ever Hear

According to a Forbes Insights survey, 55 percent of US companies are investing in sales enablement – a higher percentage than for any other means of improving sales productivity. With all the interest in aligning sales and marketing teams, you’ll find plenty of information on the subject–as well as sales enablement myths. Or you’ll find […]

How To Focus On The Sales Enablement Metrics That Matter

How To Focus On The Sales Enablement Metrics That Matter

The traditional business mindset has always been, “if you can’t measure it, you can’t manage it.” There’s no doubt a correlation between powerful sales metrics and overall revenue. As Klipfolio puts it, a business metric is a quantifiable measure that is used to track and assess the status of a specific business process. And there […]

How Sales Enablement Tools Can Demonstrate The ROI Of Your Content Marketing

We all know the story. Sales politely asks for a new tech sheet or whitepaper. You and your team put effort into researching the right messaging for the target buyer, work with creative to get it looking beautiful, and deliver something you feel proud of. Then there are crickets. You maybe get a nice thank […]

how to improve sales productivity

How To Improve Sales Productivity In Three Steps

When asked “how will you hit your goals?” almost 79 percent of respondents agree that improving productivity of existing resources is the key to achieving their goals, according to Forbes Insights. Too often, however, our ideas aren’t realistic, and our failure to achieve them shows up on the bottom line. The concept of doing more […]

Top Questions About Bloomfire Sales Empowerment

Last week, we hosted a webinar to demo our new product, Bloomfire SE. The audience was a mix of customers and prospects. Below are some of the questions they asked us. You can view  the demo and Q&A portion of the webinar here. Where does the content that you use in rooms sit? It lives […]

overhead of woman frustrated with sales enablement technology

How to Avoid the Hidden Costs of Sales Enablement Solutions

There are good surprises (tax refunds, a visit from an old friend, a $20 bill found in your winter coat), but when it comes to budgeting for a business project, surprises are rarely welcome. When purchasing sales enablement technology, there are some pitfalls and unforeseen expenses that you can avoid with planning and good vendor selection. […]

The Best Holiday Gift For Marketers: A Sales Enablement Solution

  Tis’ the season of giving. And for marketers seeking the perfect gift before the 2016 budget is finalized, I recommend a sales enablement solution. At first glance it may seem like that would be a better gift for your sales friends (and you can wrap it that way if you want), but here are […]

businesspeople evaluate sales enablement solutions in front of a giant bar graph

What Kind of Sales Enablement Technology Do You Need?

These days everyone is talking about sales enablement solutions. But when you start digging into the term, you realize it can refer to a whole spectrum of technology serving very different purposes. I read a recent article that outlined six different categories of sales enablement solutions. Each of these categories has a unique role within […]

The Art of Losing The Deal

  I don’t consider myself a complainer. I’m also not much of a clothes shopper. And I’m definitely not a clothes shopper in a physical store. Typically, if I need something, I’ll buy it online. Recently, however, my daughter needed some new jeans and I took her to a large department store I won’t name. […]

This is the One Feature Your Sales Enablement Solution Must Have

In a future post, I’m going to explain what I believe are the best important features to look for in sales enablement software, but before I do that, I wanted to address the most important feature. I’m doing this because in my experience there is one feature that is so important, I would suggest giving […]

hikers helping each other up mountain representing knowledge sharing

How to Leverage the Knowledge of Your Sales Team

It’s often a couple of strategies, tactics, and habits that separate the A-Players and B-Players on a sales team. One of the challenges these teams face is figuring out how to leverage A-Players so they can effectively share their best-kept secrets. This starts with creating an environment where trust and collaboration are built into the […]

Meet Jill Konrath, Sales Strategist

Jill Konrath is a globally recognized sales strategist, speaker and author of Sellidng to Big Companies, SNAP Selling & Agile Selling. Her expertise has by featured by ABC News, Fortune, Forbes, The New York Times, and more.  Tell me about your career. After four years as a high school teacher, I came up with a […]

salesperson with tablet using knowledge management solutions for sales

What to Look for in a Knowledge Management Solution for Sales

Maybe your sales team members are already using a CRM but are still struggling to find the information they need to engage leads with the right message at the right team. Enter the knowledge management solution for sales: a searchable platform where your sales team can store all relevant information, from notes on sales calls […]

dad lifting up son to make basket is metaphor for how to inspire sales reps

Three Ways to Help All of Your Sales Reps Become A-Players

Former Spurs player Tim Duncan and top-performing sales reps actually have a lot in common. Stick with us on this one. Tim Duncan, a prized draft pick in 1997, played basketball for the San Antonio Spurs for almost 20 years. In his first year, he averaged over 20 points and about 12 rebounds a game. […]

stressed businesswoman working late showing challenges in sales

Lack of Knowledge Sharing: One of the Biggest Challenges in Sales

How often in the course of a week do you answer the same question? If you work in a sales management position, the answer might be 10 or 15 times. This wasted time illustrates one of the biggest challenges in sales: a lack of centralized information. Salespeople tend to encounter a lot of the same […]

Meet Mike Kunkle, Sales Transformation Leader

Mike is a Commercial Training and Development Leader. No matter what his current role has been over the years, he has always considered himself responsible for finding ways to improve sales performance. He loves doing sales transformation work.  How did you get into sales training?  I was a sales rep who outsold the rest of my office […]

genband logo for sales and marketing enablement case study

Bloomfire Enables GENBAND To Build An Interactive Content Repository

GENBAND provides real time communications software solutions for service providers, enterprises, independent software vendors, systems integrators, and developers. The company is headquartered in Frisco, Texas and has R&D, sales, and support resources in more than 80 countries. GENBAND’s software and services enable its customers to quickly introduce products, applications, and services that address the growing demands […]

Advanced Reporting

Deep Dive: Bloomfire Advanced Reporting

Ever wished you could dive deeper into your enterprise collaboration data? You’re not alone. That’s why Bloomfire recently introduced Advanced Reporting, raising the bar on enterprise collaboration analytics. Bloomfire Advanced Reporting provides a detailed set of engagement reports that complement its existing analytics dashboard. In turn, these reports will help show the true engagement of […]

Bloomfire Breaks Down Communication Silos at International Consumer Electronics Company

Jasco Products Company  develops, markets and distributes GE branded consumer electronics. The privately held company in Oklahoma City employs over 270 people around the world with offices in China, Atlanta, Arkansas and Oklahoma. Information Siloed in Departments and Time Zones As Jasco grew, information became siloed within departments, which affected the company’s ability to make informed […]

PRWeek: Bloomfire allows external and internal audiences to create content

PRWeek provides an overview of Bloomfire and interviews customer Reid Wender of Triad Semiconductor about how our software has helped with sales enablement, customer acquisition, and knowledge sharing. Bloomfire allows external and internal audiences to create content

The Bloomfire Team Hits the West Coast

The Bloomfire team is in Los Angeles and San Francisco this week — we’re sponsors of the Sales 2.0 Conference, “Success in Real Time,” in San Francisco, as well as the Gartner Portals, Content and Collaboration Summit in Los Angeles. If you happen to be at Sales 2.0, we’d love to see you! Please visit […]

CMSWire: How a Shared Knowledge Base Can Help You Survive the Vendor Shuffle

A blog post from Bloomfire president Trey Tramonte on how a knowledge base can help sales and customer support teams. How a Shared Knowledge Base Can Help You Survive the Vendor Shuffle

The Trifecta of Sales Enablement: A Winning Combination

We all know the criticalness of effective sales enablement to every organization: better quality leads, quicker sales cycles, increased revenue growth, and customer loyalty. Click the link below to view the ON demand with Kim Carlson, Director of Client Success, and Ivana Taylor of DIYMarketers.com. [fvplayer src=”https://3284udmhh691slyqa1vpturl-wpengine.netdna-ssl.com/wp-content/uploads/migration/683095-Webinar_Recording_MP4_File_-_Trifecta_Sales_Enablement.mp4″ src1=”https://3284udmhh691slyqa1vpturl-wpengine.netdna-ssl.com/wp-content/uploads/migration/683095-Webinar_Recording_MP4_File_-_Trifecta_Sales_Enablement.webm” embed=”false” width=”640″ height=”480″]

best way to implement sales enablement tools

The Best Way To Implement Sales Enablement Tools

Time is money to many people, especially sales professionals. If they aren’t closing deals, they aren’t making money. Companies who provide their sales team with the appropriate tools to do their jobs see an increase in sales and productivity–and reduce the time crunch their sales reps may be experiencing. According to the Aberdeen Group, companies […]

soccer ball in front of goal represents scoring with sales training ideas

Four Sales Training Ideas for Scoring With New Hires

Let’s be honest. Training workshops can be boring. Many trainers can hold their audience’s attention for about five minutes before attendees are in their own world, dreaming about being anywhere other than another sales training class. You want these few hours (hopefully not days) of training to be valuable and not a waste of everyone’s […]