Webinar Replay: Synapse Explained

How Bloomfire’s Conversational AI Delivers Smarter, Cleaner, More Trusted Answers

Most AI tools can generate an answer. Far fewer can generate one you’d actually stake a business decision on. In this webinar, Jason Pafford, Sr. Enterprise CSM, and Madison Nicely, Customer Marketing Manager, go inside Synapse, Bloomfire’s conversational AI, to unpack what makes its answers different, and what it takes to get teams to actually rely on them.

Rather than pulling from the open web, Synapse retrieves, reasons, and synthesizes answers directly from your own curated Bloomfire content. Jason and Madison walk through live product demos, the metrics that prove adoption is working, and a real customer story that shows what a strong rollout looks like in practice.

What You’ll Learn:

• How Synapse works under the hood. It retrieves, reasons, and synthesizes answers from your trusted Bloomfire content—not the open web—and returns plain-language answers with cited sources you can verify yourself.
• What keeps answers accurate and appropriate. Curated content is what makes answers accurate; the same permission structure you’ve already built into Bloomfire carries over automatically, and group-level scoping keeps answers relevant to the right audience instead of blending in unrelated content.
• Which mode fits which question. Intelligent Search for browsing content yourself, Fast mode for quick, specific lookups, and Thinking mode for complex, multi-part questions that need reasoning across many sources.
• How to measure adoption. Track usage and unique users week over week, monitor your answer rate to spot content gaps versus prompting issues, and don’t overlook internal wins like reduced call volume to IT or help desk teams.
• What a strong rollout looks like. Start with clean, curated content, pick one high-value use case first, teach people to write specific prompts, build a habit of checking citations, and find the champions who’ll tell the story for you.

FAQ’s from the Session

Which mode should I use if I’m not sure how complex my question is?

Start with Intelligent Search, which works alongside Synapse’s quick answer. If the answer comes back thin, follow up in Thinking mode or head straight to the source document.

What’s the right way to double-check a Synapse answer before sharing it externally?

Click through the citations to the original source post and read the surrounding context, not just the highlighted passage, especially before sharing anything client-facing, confidential, or compensation-related.

Does everyone in an organization see the same answers?

No, Synapse only surfaces content a person already has access to. There’s no separate access layer to manage, so admins with broader permissions will naturally see more than end users with limited access.

Watch the full webinar here:

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