Last week, we held our company’s first user conference. It was a terrific gathering of social knowledge network experts sharing experiences. Frankly, we learned as much as any of the attendees. One topic that I found profound was around the constraints (and lack of constraints) organizations place on collaboration. That is, to what extent does a company allow and even ... Read more
In a poll of enterprise contact centers by Deloitte, 82 percent view the customer experience as a competitive differentiator. And by 2020, customer experience will overtake price and product as the key brand differentiator according to the Customers 2020 Report.
So what does this mean for your business? If you’re not already keying in on the customer experience, it’s time to ... Read more
There are a variety of ways to go about fostering a culture of content within an organization, and there is no set path to follow. However, there are some relatively universal factors to consider.
The organization must take steps to integrate content generation, consumption and publication goals and processes across the entire enterprise. This means breaking down silos that separate business ... Read more
I enjoy trying new technology before it’s widely adopted or in some cases even released. I have been this way as long as I can remember. When I was younger, I had the Newton MessagePad and various versions of the Palm Pilot. I stood in line for the first iPhone.
I’ll be the first to admit that a lot of times, ... Read more
Our first-ever user conference just wrapped up in Austin this week. Thank you to all the customers that made it a success! We were thrilled to meet clients from across the U.S., Canada, and Mexico in person.
The event kicked off on Wednesday with happy hour at the Stephen F. Austin Terrace Bar. Thursday included a full day of presentations and ... Read more
Bloomfire today announced the release of its newly redesigned mobile apps enabling users to share knowledge, learn and collaborate on the go. According to Yahoo mobile analytics service Flurry, users spend nearly 90 percent of their time inside mobile apps versus using a mobile web browser.
“We are seeing a dramatic shift in how employees use their mobile devices to stay connected ... Read more
Dynamic, predictive apps connect people with the information they need from anywhere, at any time
AUSTIN, Texas – May 15, 2015 – Bloomfire today announced the release of its newly redesigned mobile apps enabling users to share knowledge, learn and collaborate on the go. The new apps were unveiled at the 2015 Bloomfire User Conference, a gathering of industry-leading organizations including ... Read more
DemandGen established that 75% of B2B buyers rely more on content to research and make purchasing decisions than they did one year prior. Kapost and Eloqua found that the ROI of content marketing was more than triple that of paid search.
Based on a broad range of studies and reports like the ones cited above, it is now a given that ... Read more
This is the first roundup in what will become a semi-regular feature. We’ll share articles ignited some interest across the social learning, sales enablement, and customer service spaces. Part of my role at Bloomfire is to curate and share content on our social media channels, as well as within our internal company Bloomfire. I hope you will find this content ... Read more
Both AdWeek‘s “SocialTimes” blog and Business 2 Community shared the infographic we created on content marketing.
Excerpt from Business 2 Community:
You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of marketers say their content programs lack consistency and an overall strategy. More than two-thirds of ... Read more