Forrester Research, a leading global research and advisory firm, has released the report New Tech: Experience Research Repositories, Q3 21. According to Forrester Research: “Experience research repositories (ERRs) help organizations more effectively organize, access, and socialize insights and data, thus reducing waste, increasing productivity, and improving engagement. To access these benefits, you’ll have to select from a diverse set of vendors that vary by size, functionality, and specialization for different types of buyers and users.
“Customer experience (CX), research and insights, and product professionals can use this report to understand the value they can expect from investing in an ERR and to select vendors most appropriate for their specific needs.”
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Over the past several decades, experience research has exploded — and will expand still further. Nielsen Norman predicts that between 2017 and 2050, the UX profession will grow from 1 million to 100 million jobs globally.New Tech: Experience Research Repositories Q3 21, Forrester Research, August 31, 2021