Bloomfire at IIeX Europe: 3 Sessions We’re Looking Forward To

Rachel Alexander
Rachel Alexander
2 mins
view of Amsterdam, location of IIeX Europe 2020

Our team will be flying across the pond to Amsterdam for IIeX Europe on February 25th-26th. Not only are we looking forward to soaking up the rich history of the “Venice of the North,” but we’re also excited to learn and network with insights leaders from around the world. 

If you’re heading to IIeX Europe as well, you might be wondering what sessions to attend (with over 75 presentations on the agenda, you have a lot to choose from). Below, we’ve got recommendations for three sessions that are on our radar.

Who Can Do It Better, Quicker, and Cheaper? Building an In-Company Research Agency

Speaker: Karolina Tutaj, Director of Insights, Booking.com

Time: Feb 25, 9:00 am

It’s always interesting to hear whether insights teams conduct research in-house, outsource to supply-side researchers, or take a hybrid approach. We are looking forward to seeing Booking.com’s journey of building a team of insight influencers.

Share Insights, Go Further: Strategies for Turning Your Knowledge and Insights into a Strategic Advantage

Speaker: Mark Andersson, Digital Transformation Director (International), WPP Health Practice

Time: Feb 25, 9:40 am

If your insights team is in the middle of a digital transformation or will soon be undergoing one to make insights and knowledge more accessible, you’ll want to check out Mark Andersson’s talk about the strategies WPP Health Practice used to build a culture of knowledge and insights sharing. We know the team at WPP Health Practice well and are impressed with the results they’ve seen since democratizing information across their organization.

The Split Second of Decision-Making: Modern Context

Speakers: Richard Health, Managing Director, Blue Yonder Research & Stan Knoops, Global Director of Insight, International Flavors & Fragrances.

Time: Feb 26, 1:50 pm

Will wearable technology be the new norm when it comes to understanding consumer behavior and buying patterns? Wearables provide a whole other realm of customer data since they’re able to detect physiological changes and emotions in real time. We’re interested to see how International Flavors & Fragrances uses this technology to better understand the customer journey. 

Connect with Bloomfire at IIeX Europe

We know that you probably have a long list of sessions you plan to check out at IIeX Europe, but we hope you’ll find time to stop by the Bloomfire booth in between presentations. Our team would love to meet you (and rumor has it that we’ll be giving away something awesome).  

We’d also like to provide you with the opportunity to learn a little more about Bloomfire before IIeX starts. We are hosting a live product webinar on February 20th at 10am CST. Register today and see how we can help raise your insights with our knowledge sharing platform. 

REGISTER HERE

We can’t wait to see you in Amsterdam.

January 27, 2020

Harness The Power Of Knowledge Sharing With Digital Transformation

Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively and compete more successfully.

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