Category Archives: Blog

Financial services employee working managing knowledge

3 Things Financial Services Organizations Need in a Knowledge Sharing Solution

Here’s a riddle for everyone in the financial services industry. Q: How many contact center representatives does it take to keep customers happy yet still operate efficiently? A: As few as possible – if you have an effective system for knowledge sharing. Banks, credit unions and others who provide financial services today have a tough […]

Happy young businessman winning the race

Why Sales Enablement Is the Key to Unlocking your ABM Strategy

The world of B2B marketing is rapidly changing: we’re all flipping funnels and looking at customer experience in a whole new way. But what’s keeping your programs from reaching the next level? With all the excitement around building your marketing tech stack, it’s easy to lose track of the basics. We’ve moved from organizations where […]

Doctors who are practicing knowledge management in the healthcare industry

3 Reasons Knowledge Management is Critical in the Healthcare Industry

Oh, healthcare… where to begin. We won’t attempt to delve into the infinite potential conversations that surround healthcare. We are not medical professionals or politicians. But we do know a thing or two about knowledge management. And if one thing is for certain, it’s that healthcare is a knowledge-driven industry. An estimated 324,824,350 people currently […]

Man using a tablet to provide customer support via social media

How Social Media Has Forever Changed Customer Service

Social media has revolutionized your personal life in ways you could never have imagined; with a quick scroll, you can identify which of your friends and family possess questionable political beliefs (okay, Aunt Betsy, we get it), who has gotten engaged, which orphaned puppy/adorable zoo animal duo is trending, etc. But in recent years, social […]

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Does Size Matter… in your Knowledge Sharing Community

Alright, we’ve all been wondering, and now it’s time to solve this mystery once and for all. Does size actually matter in your knowledge sharing community? We’re about to find out. First things first, let’s define size in the context of  knowledge management software (get your mind out of the gutter). Size refers to both […]

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3 Strategies for Successful Knowledge Transfer

Oh, look, there goes another valued member of your team, leaving the organization with a huge treasure trove of information and insights amassed during his or her tenure. It happens all the time – no great surprise when 10,000 baby boomers are retiring every day andrecruiters are advising people to change jobs every three years. […]

The word 2017 spelled out on clothespin clipped cards in front of glowing lights.

6 Tips to Develop a 2017 Marketing Plan that Rocks

Many of you have likely already begun to plan for 2017 (if not, you might want to get started). As we rapidly approach the new year, it’s time to really get down to business. In addition to actually finishing a tube of chapstick before you lose it, add developing a killer 2017 Marketing Plan to […]

Macaques sitting on stump of tree eating fruit of plam tree on Koh Lanta in Thailand.

Five Signs Your Company has an Information Hoarding Problem

Unfortunately, this isn’t a blog about a TV show where houses are packed full of stuff. But the show does serve as a great analogy. In that show, people store things in their house they have collected over the years. Eventually these objects accumulate and with limited space, things get out of control. It becomes too […]

Young business woman uses talent management best practices.

4 Talent Management Best Practices in the Age of Job-Hopping

There’s no denying we live in the age of job hopping. One third of all new hires quit their jobs within six months. 33 percent of employees decide whether or not they will stay with a company within their first week. 35 percent of employees look for a new job if they do not receive […]

A foodie taking a picture of a taco to share on instagram.

Working Out Loud: What it is, How to Start

You may not be familiar with the term working out loud, but chances are you already use the principles behind the concept in your personal life: narration and social collaboration. Whether you’re a foodie posting your Sunday brunch on instagram, or a travel junkie posting a video of you frolicking with a baby elephant on […]

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5 tips to curate your Partner Portal to enable your channel sales teams

The principle is pretty simple: The sooner channel partners can get their hands on all the information they need to sell a company’s product or service, the sooner they can make meaningful revenue contributions to the company. Partner portals can provide a great window into the resources partners need – whether they’re new channel partners […]

A man who still has the same perm he had in the 80's considers undergoing a digital transformation in his organization

Why Digital Transformation is a Fundamental Change, Not Surface Level

We live in the age of the digital workplace, and companies are investing heavily in digital solutions to keep up with the times. Unfortunately, many organizations seem to think that merely purchasing a digital solution is the final step of undergoing a digital transformation…It’s not.   When you buy a DIY perm kit (which we […]

Several IT professionals discuss sales enablement solutions

Top Three Things Your IT Director Wants You To Know Before You Pick A Sales Enablement Solution

Sometimes it seems like your IT Director is from Mars and you’re from Venus. After months of trying to find the software to align your sales and marketing teams you’ve finally discovered the best sales enablement platform. It meets all the criteria you’ve been looking for and you’re excited to purchase it, only for your […]

Portrait of a confused woman searching an FAQ page

How to Create a FAQ Page that Will Win Over Customers and Prospects

We all know that we would do anything within our power short of sacrificing our first born if it means avoiding a long, irritating phone call. Visiting the Frequently Asked Questions (FAQ) page is often customers and prospects’ first move when they encounter a problem and want to resolve it independently, or have a question […]

Customer expands knowledge sharing skill set at the user conference prior to the European expansion.

Bloomfire Expands Presence in Europe

Company extends their technical infrastructure in Europe to meet market demand for the company’s leading knowledge sharing platform Bloomfire, the leading knowledge sharing software company, has established their  technical infrastructure in Europe. This action is in response to the rapidly increasing demand for the company’s knowledge sharing platform throughout the European markets. The improvements allow […]

Woman frolicking through field of flowers because she is pleased with her blog post

6 Ideas To Inspire Your Next Blog

So, you’ve been tasked with writing a blog. There are two types of people in this world, and you might just be a blog person; your heart jumps for joy as you sneak subtle puns within the lines of a dry essay on Net Promoter Scores. You revel in the thought of searching through dozens […]

Customer changes their emotion from happy to sad with an eraser

What Is a Net Promoter Score and How Can You Improve It?

Have you ever recommended a company to a friend? Ever discouraged a friend from going with a certain company? Congratulations, if you were able to answer that question, you understand Net Promoter Scores! A Net Promoter Score, or NPS, is a metric used by marketing teams who are responsible for customer insights, customer support teams, […]

Man throwing computer in to the lake because he's frustrated with wikis.

Corporate Wikis Are Dead

We’re nearing the end of 2016, and some companies are still considering wiki software for a knowledge sharing solution. Sure, at one point in time (long, long ago in a galaxy far, far away), wikis were the best option out there for a social intranet, maintaining up-to-date product information, aligning sales and marketing, making customer […]

Group of new hires looking confused by a training session

Build a More Productive MDR Team Faster with Social Learning

There’s nothing like hiring a new market or sales development rep who’s ready to hit the ground running, only to have it take weeks or even months to get them up to speed and working productively. With an average MDR/SDR tenure of only a little over a year, it can seem like new hires are […]

Frustrated business man hiding under his laptop surrounded by crumpled pieces of paper

3 Reasons Valuable Employees Quit Their Jobs And How You Can Prevent It

Your team pours its heart and soul into the interview process. You spend hours upon hours of your time (maybe even outside of your regular work schedule) sorting through resumes, interviewing candidates, reaching out to references, and assessing whether a candidate will succeed within your company culture. After you finally find a perfect fit, you […]

Group of coworkers sharing knowledge at a location that is not the office, drinking coffee

5 Ways To Increase Knowledge Sharing In Your Organization

Whether you have an unorganized heap of knowledge or a knowledge hoarding problem, many organizations fall flat when it comes to knowledge management. When individuals struggle to access information they need to perform their jobs to the best of their abilities, your company’s bottom line suffers. For those of you who are unfamiliar, knowledge hoarding […]

side view of business woman holding smart phone and having amazed look, feeling shocked.

How Video Transcription Works And Why Your Knowledge Management Solution Must Have It

We’ve all been victims of voice text. Whether Siri pulls up the wrong location or you send your friend a slightly awkward text message, voice recognition certainly isn’t perfect. And when you think about it, that shouldn’t be too surprising. Overall, speech is complicated. Though other animals communicate with sound to a certain extent, it’s […]

Business people having a party with balloons, hats and horns.

4 Change Management Best Practices For Implementing a Knowledge Sharing Solution

Okay, take a deep breath. If you haven’t already, you’re on your way to  to purchasing a knowledge sharing solution, and you’re likely choosing to do so for a variety of reasons. Looking into the future, you want to make sure you get the most out of your investment. Most often, organizations search for a […]

Business man smiles as he throws a giant stack of money into the air

2 Ways Not Having Sales Enablement Costs You Money

It’s natural to worry about what it’s going to cost to implement sales enablement technology, but it’s more important to consider what it’s going to cost if you don’t implement it. A lack of effective sales enablement means your sales team could end up spending far more time and money than necessary to close deals […]

Two business people separated by a large gap in the floor representing silos.

How Your Internal Silos Make Life Harder For Your Customers

“I’m sorry, I can’t help you with that problem. Let me transfer you to another department.” *Cue eyeroll because now you have to repeat your story and account number, verify the last four digits of your social security number and date of birth, and answer security questions all over again. We’ve all been there. Every […]

2 people in business attire skydive out of a plane

7 Features of the Best Knowledge Sharing Solutions

Purchasing a knowledge sharing solution is a lot like skydiving for the first time. You’re not going to reach for any old parachute without triple-checking that each piece is present and functioning, or making sure the harness fits, and jumping out of the plane (and if you are, you’re beyond our help). Choosing a knowledge […]

Barista providing excellent customer service by serving the perfect cup of coffee with a smile

Drive Customer Success with Knowledge Management

There’s a reason you drag yourself to Starbucks every morning and pay over five dollars for an average cup of coffee (guilty as charged). You’re not just paying for the beverage; you’re paying for the experience. In the same way, customers have high standards for their customer experience. As technology continues to advance, shaping the […]

Hands together implying teamwork through sales enablement

The Marketing Manager’s Intro Guide to Sales Enablement

Could Sherlock Holmes solve mysteries without Watson? Could Forrest Gump realize his dream of operating a shrimping boat without Bubba? Could Marlin find Nemo without Dori? The answer is no, and in the same way these famous duos support each other, your sales team needs your help to close the deal. Smarketing departments, combined sales […]

Sales representatives walking at a fast pace through office

Inside the Knowledge Base: Tools of the Sales Trade

Dig into just about any recent study on sales performance, and you’ll find plenty of cause for concern. On average, only 54.6% of sales reps are meeting their quotas, according to CSO Insights. Qvidian cites data that puts the number at just 50%, year after year. And many sources point to SiriusDecisions’ finding that 54% […]

Smiling young woman in coffee shop

Navigate Social Media Like Beyonce: 5 Social Media Marketing Best Practices

Let’s be honest… We are not, nor will we ever be, Beyonce. But, mere mortals can learn from the Queen Bee’s impeccable social media marketing strategy. She certainly did not build her empire of 78 million Instagram followers by sporadically sharing (or oversharing) on social media, without giving a thought to the platform, her brand, […]

Photograph of the 2016 Bloomfire User Conference

5 Things We Learned From the Bloomfire User Conference 2016

This year our Bloomfire User conference was held at the AT&T Executive Education and Conference Center. As a client success specialist, feedback is something that I am well accustomed to. I am always deep within the platform learning new and interesting things about technology. I talk with clients of varying technical abilities all day every […]

Business man popping a bottle of champagne to celebrate landing a sale

Building Customer Retention Starts With the Sales Process

Congratulations, you closed a sale! It’s only natural to want to celebrate, and we’re all for it. Ring a bell, throw some confetti, and pop a few bottles of champagne. But when the party dies down, make no mistake; the work has just begun. You’ve landed a sale, but now you’ve got to keep it. […]

Gift bag of branded company products and a new employee itinerary

3 Training and Onboarding Best Practices

It’s hard being the new kid. Whether you’re in 1st grade, starting high school in a new state, or entering the workforce, finding yourself surrounded by unfamiliar people and practices can be disconcerting and downright scary. The good news? It doesn’t have to be. The benefits of a successful onboarding and training program have been […]

Young professional reclining and relaxing at work in front of desk. Less effort for a higher impact.

Less Effort, More Impact: Secrets of Successful Customer Insight Management

As more and more data continues to pour into organizations, customer insight managers are constantly challenged to get information everywhere it needs to go to benefit the business. Like Sisyphus, the mythological figure who pushed a boulder up a mountain each day, only to have it roll back down every time, customer insight managers face […]

Service Concept. Flat Style. Vector Illustration

Improve Customer Service by Tracking These 3 Metrics

In today’s world, customers have access to the most up-to-date news and information right at their fingertips. If they want to know who was voted off of Dancing With the Stars last night, or which leafy green is now trendy (chard is the new kale), they can, and instantly. So why should your paying customers […]

Man brainstorming and organizing marketing and business knowledge

9 Knowledge Management Software Must-Haves

If you’re searching for a knowledge sharing software, there are some pretty important things you are probably already looking for, like ease of use and powerful search. However, you may know that the gems of certain softwares can be in the details. Whether you’re looking for new knowledge management software or trying to improve your […]

Two young boys at a lemonade stand, back to marketing basics

Back to Marketing Basics: Setting Your Sales Team Up For Success

As buyers become more sophisticated, so do we. As marketers, the methods we use to enable our sales teams are evolving. Sales representatives now have to demonstrate value at every phase of the buyer’s journey. This is often done on the fly, based on needs discovered while mid-conversation with prospects.  It’s all a bit daunting, […]

Cartoon businessman hand put paper in office trash recycle bin for garbage. Bin for papers. Vector illustration in flat design on blue background

Marketing Is Creating Content. Sales Isn’t Buying It. Now What?

If marketing creates tons of content and sales doesn’t use it, does it make an impact? Unlike the debate over the tree falling in the forest, there’s no doubt about the answer to this one. If sales isn’t using the content marketing creates, that content is certainly not making an impact on leads and conversions. […]

Hand sketching Myths or Facts concept with white chalk on blackboard.

The Four Biggest Myths About Sales Enablement You’ll Ever Hear

According to a Forbes Insights survey, 55% of US companies are investing in sales enablement – a higher percentage than for any other means of improving sales productivity. With all the interest in sales enablement these days, you’ll find plenty of information on the subject, as well as misinformation. Or you’ll find information that’s not […]

Question Marks on Blackboard

Three Problems To Really Consider When Deciding To Build A Knowledge Base System

Let’s say you’ve just been asked to implement a knowledge base system. Maybe you have some best-practice documents to store for your sales team or simply want to share wifi passwords to internal teams. It seems easy enough, right? You start with a wiki and a file dump. Then the feedback and feature requests start […]

analytics graph and seo business on mobile device

How To Focus On The Sales Enablement Metrics That Matter

The traditional business mindset has always been, “if you can’t measure it, you can’t manage it.” There’s no doubt a correlation between powerful sales metrics and overall revenue. As Klipfolio puts it, a business metric is a quantifiable measure that is used to track and assess the status of a specific business process. And there […]

Search Engine Optimization design

How Global Search is Essential to Your Knowledge Management Solution

One of the most integral parts of any knowledge sharing platform is its’ search functionality. Having a powerful, dynamic search allows Bloomfire users to find the content that they want, when they need it most. And when it comes down to it, the benefits of utilizing global search within a knowledge sharing platform go far […]

Human Resources And Social Learning

5 Tips To Increase Social Learning In The Workplace

As an HR professional you understand there are numerous benefits to social learning. It is more flexible and cost effective than traditional learning methods, encourages engagement and participation, and improves collaboration. What’s harder to understand is what tactics HR professionals can do to improve social learning. Recently Chris Nekvinda of Cannon Financial outlined how HR […]

knowledge sharing solutions

Knowledge Sharing Solutions: Knowledge Base Vs Social Intranet

You know there is a communication problem with your team. Knowledge is siloed and experts end up devoting a large a part of their day answering questions. You know you need to keep your team connected and foster a positive, open culture. But how do you solve that problem? There are two distinct paths many […]

Vector of Celebrating Business People

Customer Retention Fueled By Employee Engagement

Customer support is no doubt a tough job: your support team sits on the front line and is often the first to hear customer complaints. Don’t ignore this critical role when reviewing your customer retention strategy. Do happy customer success reps make happy customers or do happy customers make happy customer success reps? It seems […]

Jóvenes usando tecnología

Making Company Culture Accessible To Millennials

As millennials become a larger part of the workforce, many employers are struggling with how to attract and keep millennials happy in the workplace. According to Pew Research Center, in 2015, millennials surpassed gen X in numbers and now makeup the largest share of the American workforce. In 2020, people ages 18-33 will account for […]

Abstract Secure network concept

Finding a Social Learning Solution for Increased Productivity

Nearly every week, I hear from companies that have implemented knowledge sharing platforms for social learning. What I typically hear is what an important role they serve as a place to store the information employees need to do their jobs. And so it surprised me when a colleague at one of these companies brought to […]


How Sales Enablement Tools Can Demonstrate The ROI Of Your Content Marketing

We all know the story. Sales politely asks for a new tech sheet or whitepaper. You and your team put effort into researching the right messaging for the target buyer, work with creative to get it looking beautiful, and deliver something you feel proud of. Then there are crickets. You maybe get a nice thank […]

Screen Shot 2015-12-17 at 3.22.21 PM

Improve Sales Productivity With Three Strategies

When asked “how will you hit your goals?” almost 79 percent of respondents agree that improving productivity of existing resources is the key to achieving their goals, according to Forbes Insights. Too often, however, our ideas aren’t realistic and our failure to achieve them shows up on the bottom line. The concept of doing more […]

business intelligence

Bloomfire Reports Record Results

New Global Partnerships, Key Product Innovations, and Sold-Out Customer Conference Highlight Stellar Year Bloomfire today announced record results for its fiscal year 2015, highlighting strong momentum throughout the year. The four quarters in 2015 were the company’s best quarters since the company was founded in 2010. Annual bookings grew 59 percent over 2014, evidence of […]

Cheese Day

Happy Cheese Day!

For most companies, a random Thursday afternoon isn’t very eventful. But from the moment our COO Mark Hammer walked in and wished me a happy Cheese Day the afternoon could not come quickly enough. This was a particularly special Cheese Day because it was our new Director of Marketing’s first week. Dana Youngren got a […]

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Top Questions About Bloomfire Sales Empowerment

Last week, we hosted a webinar to demo our new product, Bloomfire SE. The audience was a mix of customers and prospects. Below are some of the questions they asked us. You can view  the demo and Q&A portion of the webinar here. Where does the content that you use in rooms sit? It lives […]


Bloomfire Announces New Sales Enablement Software Solution

Bloomfire, developers of the leading knowledge sharing platform used across the world, today announced the release of Bloomfire SE to empower sales teams to send content to prospects and gain insights on how that content affects the sales process. Bloomfire SE includes a number of features designed to align sales and marketing teams. Marketing and […]


Three Key Practices To Align Sales And Marketing

Sales and marketing alignment is critical to the success of any business. According to Forbes Insights, 75%  of top-performing organizations have strong alignment between sales and marketing. In contrast, 87% of companies below revenue targets report poor sales and marketing alignment. However, while businesses recognize that sales and marketing should be working together, most struggle […]

Burning money

Avoiding The Hidden Costs of Sales Enablement

There are good surprises (tax refunds, a visit from an old friend, a $20 bill found in your winter coat) but when it comes to budgeting for a business project, surprises are rarely welcome. When purchasing sales enablement technology, with planning and good vendor selection, there are some pitfalls and unforeseen expenses that you can […]

Give marketers the gift of sales enablement this holiday season

The Best Holiday Gift For Marketers: A Sales Enablement Solution

  Tis’ the season of giving. And for marketers seeking the perfect gift before the 2016 budget is finalized, I recommend a sales enablement solution. At first glance it may seem like that would be a better gift for your sales friends (and you can wrap it that way if you want), but here are […]


What Kind of Sales Enablement Technology Do You Need?

These days everyone is talking about sales enablement. But when you start digging in to the term you realize it can refer to a whole spectrum of technology solutions that serve very different purposes. I read a recent article that outlined six different categories of sales enablement software solutions. Each of these categories serves a […]


Bloomfire Wins 2015 Brandon Hall Group Excellence Gold Award For Best Advance In Social Learning Technology

Company’s knowledge management platform recognized as a top solution for social learning. Bloomfire today announced it received the 2015 Brandon Hall Excellence Gold Award for Best Advance In Social Learning Technology. Bloomfire software connects employees with the knowledge they need to get their jobs done effectively. With Bloomfire, employees can engage with content and each other to […]


Infographic Spotlight: Knowledge Management For Customer Service

Customers can be difficult to wrangle — and it’s important to provide them with the very best service whether it’s in person, on the phone, or online. Companies with strong knowledge management systems can rustle up an amazing experience that will keep clients coming back for more. A recent infographic from Bloomfire focuses on knowledge management […]


5 Ways To Give Thanks To Your B Players

The best managers regularly practice gratitude. If you’re a manager and reflecting on giving thanks this week, your B players would be a great place to start.  According to an article in Network World called “How to unleash the potential of your B players,” managers spend most of their time on A, C, and D […]


Infographic Spotlight: The Social Learning Circus

Most organizations invest in training, but don’t provide the kind of training that caters to how people learn. A classroom isn’t the best place to discover the practical knowledge and everyday tricks that top performers use to be more effective. New technology is making it easier to share this “tribal knowledge” with new, current, and […]

The Importance of Consistency in Customer Support

Recently, my work laptop was running slow and the track pad broke. I handed it off to our business manager so she could take it to the store for repairs. Her experience at the store was a trying one in which she had to overcome two obstacles that she found frustrating. The first customer service […]

Avatar people in the form of speech bubble

Recorded Webinar: Measuring Employee Engagement In The Flow Of Work

Bloomfire’s Mark Hammer recently presented a webinar entitled “Measuring Employee Engagement In The Flow Of Work” as part of the Human Capital Institute’s webinar series.   WATCH THE RECORDED VERSION HERE. In a report from the Harvard Business Review, 71% of business leaders said that employee engagement was very important for the success of the organization. But […]


Bloomfire Named A 2015 Best of Elearning! Finalist

We’re excited to announce that Bloomfire was named as a finalist in the Social Learning category of the 2015 Elearning! Awards. In its 11th year, The Best of Elearning! Awards program is a user’s choice award. Learning professionals vote with their ballot for best-in-class solutions. This year, readers and professionals from both the private and public sector cast […]


A [Bloom]Fireside Chat with TicketForce’s Ami Johnson

  This week, Bloomfire VP of Marketing, Mark Hammer, sat down with Ami Johnson from TicketForce to discuss how TicketForce is using Bloomfire and their approach to knowledge management and client communications. Here is an excerpt from that conversation – you can watch the entire recorded webinar here.   How do you use Bloomfire at […]

Using video for content marketing

Blog Round Up: Video

  Forrester says that watching a one-minute video has the impact of reading 1.8 million words. Check out our latest blog posts to see how you can put the power of video to work for your company. 5 Tips For Adding Videos To Your Knowledge Base While nearly every company focuses on creating videos for […]

Halloween Spooky Dead Tree In Graveyard

Seven Deadly Sins That Will Turn Your Knowledge Management System Into A Graveyard

One of the spookiest facts about knowledge management systems is the failure rate. It’s estimated to be around 50 percent. Even more discouraging, 75 percent of businesses abandon new knowledge management systems within three years. There are seven reasons that knowledge management systems become a graveyard of incomplete and outdated documents. Weak Implementation I worked […]

ID-Logo-Fireside Chats-1015_Light Background

Webinar: (Bloom)Fireside Chat About Social Learning — With TicketForce

At our user conference this spring, one of the things we heard across the board is that people want to understand how other companies are using Bloomfire within their organization. Join us on November 3rd as we kick off our Fireside Chat series with TicketForce’s Ami Johnson and talk about how they are using Bloomfire […]


Bloomfire Behind The Scenes: BBQ Throwdown

  We spend a lot of time on our blog talking about our product and topics related to sales enablement, social learning, customer support, and knowledge management. But today we’re starting a new blog series to help you get to know our company and the people who work here a little better. We hope you’ll […]

Adding Videos To Your Knowledge Base

5 Tips For Adding Videos To Your Knowledge Base

According to Forrester research, watching a one-minute video has the impact of reading 1.8 million words. And over 65% of the population learns visually according to Mind Tools. Nearly every company focuses on creating videos for external audiences. But given the power of video, it’s no wonder that teams are turning to video as a way […]

Racks of Blue Jeans

The Art of Losing The Deal

  I don’t consider myself a complainer. I’m also not much of a clothes shopper. And I’m definitely not a clothes shopper in a physical store. Typically, if I need something, I’ll buy it online. Recently, however, my daughter needed some new jeans and I took her to a large department store I won’t name. […]

Race car

Maintain Consistent Customer Support — Even During City Disruptions

There’s nothing like 230,000 spectators from all over the world descending on Austin to disrupt business. With only 10 days to recover from the city’s most recent event, the Austin City Limits Music Festival, hopefully companies are prepared for the onslaught of the Formula 1 race October 23-25. These large events are particularly difficult for […]

How does your current Intranet stack up?

Evaluate, Research, And Compare Intranets

What does a successful social intranet look like, and how does your current solution compare? According to Rebecca Rodgers, the five essential purposes of an intranet are to deliver content, be a key communication tool, enable collaboration, support the culture, and create efficiencies through supporting business activities.[i] Rich Blank further describes a successful intranet as […]

Engaging employees with gamification

Blog Round Up: Gamification

Gamification is taking gaming mechanics or game thinking and integrating it into the flow of work. So your day-to-day systems incorporate things like leaderboards, achievement badges, points systems, or other elements that focus on rankings, competition, and winning. So why all the buzz about gamification? In a recent survey: 62% of respondents said they would be […]

Sales Enablement Technology

What To Look For In A Sales Enablement Solution

  Last week, I discussed choosing sales enablement software and wrote about the most important feature to look for. But there are other important features. I believe there are five features that are critical to look for when choosing sales enablement software. First, as I wrote about last week, is ease of use. Without ease […]

Who will fill your social customer care gap?

Who Will Fill Your Social Customer Care Gap?

I read an article last week about how video startup, Beme hired one of their teenage twitter followers after discovering he was providing unsanctioned customer support on his own through the social network. As more consumers are looking online to resolve customer service issues, companies are increasing their investment in social media. Adopting a social […]

What is the most important feature of a sales enablement solution

This is the One Feature Your Sales Enablement Solution Must Have

In a future post, I’m going to explain what I believe are the best important features to look for in sales enablement software, but before I do that, I wanted to address the most important feature. I’m doing this because in my experience there is one feature that is so important, I would suggest giving […]

Your employees will have a social intranet, with or without you.

Employees Will Have A Social Intranet, With Or Without You

Dave Gray, author of Gamestorming and The Connected Company, cautions senior business leaders, “Whether or not a social intranet happens is really not up to you. It’s like a tsunami; you simply cannot stop it. If you don’t provide the tools employees need through an official company social intranet that is functional, useful, and attractive, […]

creating the best channel partner portal

5 Critical Things To Consider When Creating An Online Portal For Your Partners 

Many business models rely heavily on strategic and channel partnerships to succeed. Having an online portal where these partners can go for your most current and relevant information will save your internal teams time and resources and make your partnerships more effective. Here are five things you MUST consider before creating the partner portal of […]

Only 28% of employees rated their Intranets as good to very good.

Why Your Employees Still Hate The Intranet

Though more than 80% of organizations have had intranets for 5 or more years, and 65% of employees access their intranets 1 or more times per month, dissatisfaction with intranets is high. According to Forrester, 75% of people solely use their intranet for human resources purposes like benefit information, company directories, and training courses. Employees […]


Bloomfire Taps IBM Watson to Enhance Searchability

Automated tagging of posts will improve searchability and overall value of content across social knowledge networks Bloomfire today announced a partnership with IBM to integrate its Watson cognitive computing system’s natural language processing technology with Bloomfire’s social knowledge network software. Using Watson’s advanced data insights APIs, Bloomfire customers can now automatically tag content to significantly […]

creating content that is engaging and inspiring

Blog Round Up: Content Curation & Creation

  For Bloomfire clients and those responsible for knowledgebases and intranets in general, having current, relevant content is important. We’ve gathered four of our recent blog posts on the topic to help you create and curate content that is engaging, helpful, and inspiring.   Curating Content For Your Intranet: Avoiding Pitfalls Adding curated information to your […]

Employee Engagement In The Age Of Wearables

Employee Engagement in the Age of Wearables

Over the past few weeks, I’ve written articles on employee engagement – how we’re moving from a talent culture to a people culture and about apps that attempt to gauge employee mood. Recently, however, CBC/Radio-Canada posted an article that took this concept much further. They reported on wearable technologies at work that measure employee engagement, […]

Social Intranets

A Brief History Of Intranets

The first intranets began to emerge in the mid-1990s. They were basic, static web sites that provided a central location for employees to access company information. In 1996, Frontier Technologies Corp. introduced Intranet Genie, the first commercial turnkey intranet software bundle to offer a diverse suite of communication tools in one package. This included mail […]

Vector mobile game- interface and flat icons

Are Gamification and Digital Motivation Part of your Company Culture?

My boss and I are a little competitive… ok very competitive. I don’t think this is a bad thing; in fact, I think most good professionals are driven by competition. Depending on your role and department, your goals and metrics will vary – for example, in our marketing department, we are always wanting to improve […]

Companies struggle within information hoarding within their organization.

Blog Round Up: Information Hoarding

Imagine a house filled with wall-to-wall cardboard boxes – this is what comes to mind for most people when they think of hoarding. But today, companies have hoarding problems of their own, and we’re not talking about bad filing systems. Most companies have problems with sharing information and making it easily accessible for others within […]


Your Employees Prefer Social Learning

While there are many things you can reasonably teach employees during onboarding, some of the most important skills and techniques will always be learned best from other people in the company. In most jobs, there’s information employees will need to reference every once in a while that you can try to teach them during training, […]

How do you know if your employees are engaged?

Blog Round Up: Employee Engagement

According to a report from the Harvard Business Review, 71% of business leaders said that employee engagement was very important for the success of their companies. But only 24% of these same leaders said they felt like their employees were highly engaged. Employee engagement is mission critical for most organizations so we’ve pulled together a […]

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Measuring Employee Engagement in the Flow of Work

A few weeks ago, I wrote a blog post in response to a post by Josh Bersin on employee engagement. In his post, Bersin does a terrific job of arguing that employee engagement is paramount to company success and explaining what today’s employees need to feel engaged. At the end of my response, I suggested that […]

Employees find the information they need at the moment they need it.

Letting Employees Choose Where and How to Learn

The idea that everything must be covered during onboarding has become outdated. Businesses can help new employees quickly transition into their positions by providing the most valuable information at the right time. Bill Cushard, head of training at ServiceRocket, argues that many businesses are trying to fit too much information into the onboarding period. “So […]


Why Practical Knowledge Beats The Training Manual

You know that the time and resources your company sinks into training new hires each year is costing you, but have you ever really calculated how much? Recent research conducted by the Association for Talent Development (ATD) found that organizations spend on average $1,798 for every hour of employee training. That’s a sizable investment, but […]

Hand Holding Service Bell

Blog Roundup: Using Knowledge Management To Improve Customer Service

One of the most common uses of a knowledge network like Bloomfire is to improve the customer experience by making answers and information easily accessible. Check out these recent Bloomfire posts on this topic to learn more.   3 Ways To Employee Knowledge Management For Customer Service According to a recent survey, 69 percent of […]

social media tree

What is a Social Intranet?

Most legacy intranets are hurting. According to a study by Prescient Digital, while 80 percent of organizations have had intranets for five or more years, most employees visit their intranet only about once a month. And 75 percent of people use their intranet solely for HR purposes. To round these sad stats out, 72 percent […]

Improving the performance of your sales team

Using a Knowledge Base To Leverage Your A-Players and Share Information Across Your Sales Team

It’s often a couple of strategies, tactics, and habits that separate the A-Players and B-Players on a sales team. One of the challenges these teams face is how to leverage A-Players so they can effectively share their best-kept secrets. This starts with creating an environment where trust and collaboration are built into the culture. Knowledge […]

Business People In Outdoors Celebrating Success

5 Ways to Encourage Knowledge Sharing Within Your Organization

Whether it is knowledge management or knowledge hoarding, there is a knowledge sharing issue within organizations. Companies are suffering because individuals are having trouble accessing the knowledge they need in order to do their job. Not only can they not access it, sometimes the people who have that information refuses to share. That my friends, is […]

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How Top Producers Can Provide Valuable Training Content

An important part of training and onboarding for all businesses is providing and communicating practical knowledge to new employees. With much to learn and a limited amount of time, training managers must strategically consider which pieces of information will be the most helpful to new hires. “The very first thing you’ve got to do is […]

Portrait Of Businesspeople In Modern Open Plan Office

Moving from a Talent Culture to a People Culture

Earlier this year, Josh Bersin described what he sees as the importance of the human resources function today in engaging and quantifying employees. He argues that HR should be interested in people management rather than talent management. But what does this mean? Bersin suggests HR stop thinking about the word “talent” and start thinking about […]

Cute thinking kid girl in glasses with empty bubble looking

6 Ideas to Inspire Your Next Blog Post

As part of my job, I write for our blog – in fact, our whole marketing team contributes content. The approach is great because it provides a variety of perspectives and voices and keeps a steady stream of content flowing to our website and social networks. But for the past few weeks, I’ve been avoiding […]

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Engaging New Hires with Gamification

Many training managers face the honest truth that training can be slow and sometimes uninteresting. Businesses want new employees to have a strong, impactful start in the organization, so it is important that employees learn what they need to do their jobs well while staying engaged and inspired. Gamification can turn the at times tedious […]

Large group of people with Ideas

5 Benefits of a Knowledge Base

According to Oxford Dictionaries, a knowledge base is a store of information or data that is available to draw on. Many organizations are beginning to realize the importance of having a knowledge base that is more than just a repository. They want a place where people connect with each other and the information they need […]