Store your research in Bloomfire, give business teams AI portals built around their products, and add Research and Decision Intelligence to turn your insights archive into strategic actions.
Don’t Ask a Persona.
Ask Your Evidence.
Evidence-Based Audience Models give you synthesis and predictions grounded in your research, with confidence intervals to back them up.
A synthetic persona gives you a character’s opinion. Bloomfire gives you what your research actually says. Our Audience Models draw on your entire research library through Bloomfire’s Persistent Semantic Memory, not a segmentation deck animated by a chatbot. Ask any audience you’ve studied how it would react to a new concept, or compare up to four side by side. You’ll see the citations and evidence quality behind every response. And when new research comes in, your audiences change with it.
How to Get Started
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Enterprise Intelligence Engine™
Creates a context layer from your entire research library. Used to ground AI and leverages AI surfaces to create agentic reasoning that drives insight.
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AI Knowledge Management App
Stores your research, provides tools for research managers to maintain up-to-date records, track engagement and build portals for your brand and product teams.
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Research Intelligence Module
Provides a comprehensive view of your entire research library. Highlights key concepts, reviews and identifies gaps, how research understanding evolves over time, proposes new studies, writes research briefs and create evidence based audience profiles to see what your collective research knows about a group, brand or product line.
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Decision Intelligence Module
Run scenarios by describing a proposed change or idea. The AI evaluates what your research knows about the topic, proposes possible outcomes and ranks those outcomes by confidence level using Research Intelligence. Use your evidence based audiences to test ideas, run virtual focus groups nad use the outcomes to guide your decision making.
Unleash the Power of Customer Data & Insights
Unlocking your customer’s voice is pivotal in an era where data reigns supreme. But the true understanding of your customer transcends basic demographics. It delves into their behaviors, motivations, pain points, and aspirations.
The ideal customer insight and action platform offers a cohesive view of customer interactions, facilitating informed decisions and targeted strategies. This deep comprehension allows you to anticipate needs, personalize experiences, and build lasting loyalty that fuels consistent growth.
Turn on powerful AI capabilities for research and insights using Bloomfire’s turnkey engine and intelligence modules.
Maximize Profit & Productivity with a Leading Insights Platform
97
%
of the workforce wants data to improve their work. (Source: Oracle)
80
%
of employees make better decisions with easy knowledge access. (Source: Bloomfire)
81
%
of companies believe that it is critical to prioritize data in business decisions.
(Source: Edge Delta)
Build your knowledge ecosystem
Connect knowledge pools of documents, conversations, media, data, and expertise with your Persistent Semantic Memory™ to ground your AI. Use our turn-key of connectors or build your own to connect to any enterprise systems.
Sign up for Innovation
The pace of innovation with AI is accelerating. Join an alpha group for early access to new turnkey Intelligence Modules, and help shape what comes next.