5 Steps for Success with Social Technologies

Written by Bloomfire Admin

After spending a considerable amount of time over the past few months working with analysts and attending conferences it’s clear to me that simply purchasing a social collaboration platform is not going to magically transform the way your organization does business overnight. In fact there seems to be several specific steps any organization considering bringing in this type of technology should consider.

  1. Determine what success looks like for your organization and determine how you will measure this going forward. There are several studies that have been done and can help you determine your key metrics. A few examples are McKinsey’s study on unlocking value and productivity through social technologies and Altimeter’s report on Making the Business Case for Enterprise Social Networks.
  2. Define who the Influencers are within your organization and business unit – and get them on board early. If they don’t believe in this project and offer their support, you will have an uphill battle. Adoption will be directly tied to these individuals extended networks and their use of the technology you choose.
  3. Select a technology that fits your organization. This seems pretty straight forward, but can cause the demise of your project if you rush to judgment. The paramount decision here seems to be: is it easy to use, and easy for employees to access the information they need?  Secondarily, how is the mobile experience?  Gartner estimates that 60 percent of workers will interact with content applications via mobile by 2015. Last, but not least –what does the implementation look like?
  4. Create an environment that fosters collaboration. You need to make sure that employees understand that their input is valued. Additionally you need to reinforce the technology you select as the go-to resource moving forward.
  5. Seed your community with meaningful content before you launch to your end users. You need to conduct a concise audit of what content is highly utilized by your main internal/external customers and make sure you organize that data so that it can be easily accessed once the initiative is launched to the end users.

For examples of how some Bloomfire customers have seen success, check out their stories here.

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