Want More Productive Meetings? Tell a Joke!

Bloomfire Admin
2 mins

Thanks to my joke-loving colleague Bheeshmar for sharing the results of a new study that shows the relationship between humor and productive team meetings. The study investigated the relationship between humor patterns in team interactions and team performance.

So, lets take a break for a little marketing humor, shall we?!

How many marketers does it take to change a light bulb?

It isn’t too late to make this neon instead, is it?

Okay, back to the blog post….

The research examined behavioral patterns of humor and laughter in real teams by videotaping and coding humor and laughter during regular organizational team meetings. It found that humor patterns triggered positive socio-emotional communication, procedural structure, and new solutions. Benefits included more productive team meetings and better team performance, both immediately and two years later.

However, in order for companies to experience these positive benefits, there needed to be both humor and laughter. So for example, someone telling bad jokes that no one thinks are funny will not produce the desired result of productive team meetings. Also, the level of job security that team members feel is an important factor in the success of humor patterns.

Here are some ideas for fostering productive team meetings for your company and its employees:

Hire the Right People

Make sure that the people you hire are people you don’t only respect, but who you enjoy personally as well. The interviews should offer an opportunity to get an idea of the other’s sense of humor. Have everyone on your team meet with a prospective employee before they’re hired and ask for their feedback. Is this someone with whom they feel they would work well?

Make Space For Levity

Build in some time for fun during meetings– ask everyone about their weekend at a Monday meeting, or what they have planned if it’s Friday. Once in a while, you can even ask everyone to come with a joke to tell. Or, ask if anyone has seen any funny videos on YouTube that they want to share.

Build Fun Into Daily Work

Many companies use IM technology or internal social networks, and these can be a great place for humor as well. At Bloomfire, we have a “watercooler” channel in Slack that gives folks a place to share jokes, memes, and other fun distractions when they need a break.

The next time you think of something funny to say during a meeting, don’t hold back! Share it, and if it gets laughs, let your boss know she can thank you with a promotion for facilitating productive team meetings. Or at least let you plan a team outing to the local comedy club.

February 19, 2015

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