Asure Software Empowers Sales, Services, and Support Teams with Bloomfire

Case Study Asure Software Empowers Sales, Services, and Support Teams With Bloomfire

Industry
  • Computer Software
Solution
  • Knowledge Sharing

Asure Software is an information technology company providing cloud platforms that help more than 80,000 clients worldwide better manage their employees and workspaces. Their offerings include a fully-integrated HCM platform, flexible benefits and compliance administration, HR consulting, and time and labor management.

The Challenge

Asure Software lacked a single location for all of their most up-to-date content across their sales, services, and support teams. As a result, the same people were getting asked the same questions over and over again, taking away valuable time from their core responsibilities.

With more than a dozen software products and five product divisions, they knew they needed a way to centralize knowledge across their product lines so everyone could work more efficiently.

The Solution

Asure Software now uses Bloomfire as both an internal knowledge hub and a crowdsourced Q&A platform. Their Sales, Services, and Support teams ask questions in Bloomfire to cast a wide net for subject matter experts and get a much faster answer than they would if they were trying to send emails. Their Marketing and Product groups also use Bloomfire to push out content that the Sales, Services, and Support teams can use to improve the customer and lead experience.

Giving team members across the Sales, Services, and Support teams access to one central, searchable platform has enabled those employees to be more self-sufficient and has freed up more time for managers who would normally be fielding repetitive questions. “Bloomfire gives employees a place where they can go for self-guided learning,” says Jennifer Heath. “Our teams are much more enabled. They’re able to get the information they need a lot faster because they’re not trying to figure out who to ask: they just go to Bloomfire and they have an answer.”

Our sales team is much more enabled. They’re able to get the information they need a lot faster. They’re not trying to figure out who to ask: they just go to Bloomfire and they have an answer.
Jennifer Heath
Director of Product Marketing and Sales Enablement, Asure Software
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