There’s no shortage of tools and technology to conduct research and collect data, but many market research teams are facing challenges when it comes to getting company decision-makers to take action on their insights. In many cases, what’s missing is a knowledge management strategy to break down silos and make research accessible to all the stakeholders who can benefit from it. Download our guide to learn how you can use knowledge management to make market research a true competitive advantage for your organization.
Only 49 percent of business decisions are based on the analysis of data and information as opposed to opinion.Cinny Little, Principal Analyst Serving Customer Insights Professionals, Forrester Research
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