Many companies believe they’ve gone through a digital transformation just because they’ve invested in technology—but a true digital transformation spans beyond this initial investment. Leading healthcare marketing firm WPP Health Practice identified the need for a digital transformation strategy that would democratize knowledge and insights across the organization and developed a plan of action to achieve their goals. In our on-demand webinar, Digital Transformation: How to Prepare for Knowledge Management, you’ll learn the steps WPP Health Practice took, including assessing their digital business maturity and creating a culture of knowledge engagement.
Work is becoming much more flexible in terms of who you work with, and we’re pulling teams together across sites. Knowledge management technology is a facilitator of that flexibility.Mark Andersson, International Digital Transformation Director, WPP Health Practice