Sure, the most important aspect of effective sales training is getting your staff trained. Of course, this sales training is only effective if you actually get people to listen to as well as comprehend the information being relayed to them. Whether you are training new sales staff or making current staff members aware of new processes, updating your sales training ideas can help make the most of your efforts.
Using the sales training ideas below may help your training in ways you hadn’t thought of before.
Make It Fun
Even if you are in a highly professional environment, you can still use sales training ideas that are fun and interactive. In fact, the more professional the environment, the more important this may be. It gives everyone a chance to unwind a bit and take things less seriously. For new hires, it is a chance to see the workplace won’t always be straight-laced. For current staff, it is crucial for them to see that their work environment can relax a little.
Consider introducing a game or simple competition into your sales training. For example, if you’re training your sales staff on a new knowledge sharing platform, you could launch a scavenger hunt that requires them to find certain pieces of information through the platform. This helps keep training from feeling like a drag and also helps those being trained actually retain the information.
Make It Engaging
Anyone can get bored simply being talked at. Make your approach more engaging and conversational and you’re likely to see better results. Be sure to ask questions and let trainees share insights from their professional experience. When people feel they are involved in the training and that their input matters, their attitude about listening and learning completely changes. If you combine this interactive approach with making your training fun, you are bound to have amazing results.
Hire a Pro
If need be, work with a life coach, professional speech writer, or motivational speaker to gain some sales training ideas. This is a great approach if you are new to training or realize you need to improve your own training and speaking abilities. The things you will learn from working with a pro one time could change your approach to training forever. Learn how to make the most of your training time with others and you should be able to handle it on your own going forward.
While bribing your staff may not be the approach you would like to take, it does help with motivation. If you mention a “reward” or other incentives early on, you are likely to gain and keep your staff’s attention. You have different options for determining who has earned a reward, such as conducting a follow-up quiz after the training or running a contest for those who go forward and use the new material the best. Whatever the approach, let your listeners know there is something to be gained from grasping the material, other than the great wealth of knowledge.
Look to the Future
The bottom line is that the better the training you offer, the better the results will be. View the sales training sessions you lead as your investment. Well-trained staff will be better producers, become future managers, and have lower turnover. Of course, you want others to succeed, but remember that your success and that of the company also rests on your training abilities.