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Understanding The Importance of a Marketing Portal

May 21, 2012
Written by Bloomfire Admin

A marketing portal is an important way to understand the important world of sales. Creating a marketing portal is a way for all people involved in a potential sale to get connected and get the information they may need. This can even include all aspects of production management. If this still sounds like talking circles around the issue, consider this first:

By definition, a portal is a doorway or a gate to something else.

It is as simple as that! A sales or marketing portal is the doorway used to enter through and get to the next step, which is a sale, generating leads or even converting a lead into a sale. For your company to succeed, though, it is crucial to have this portal in place. Without it, your staff and potential customer reach a dead end.

What is a Marketing Portal for?

If you want to reach the next step in your process, the portal is what you step through to arrive there. There are many things you can use a marketing portal for, but some of the most important ones include:

Sales Training – For introducing new concepts to established staff members or offering training to new hires, a marketing portal can offer this training and link to information from other experts in the field. This can even mean getting the answers needed from their own sales managers or production management team.

Training tools – This can include valuable marketing tools such as videos, presentations and spreadsheets as well as so much more. It is an easy way to share data and get questions answered. An effective training tool such as this can be accessed at the moment needed by use of smartphones, tablets or other mobile devices as well as more traditional PCs and laptops. This means training at the fingertips as opposed to setting up time consuming and expensive workshops.

In the field – This means even if your sales staff needs answers in the field to make that sale happen, the right software will help make this happen. Gone are the days when your sales team loses out on sales by not getting the answers they need for their customers. Having this valuable tool for your sales staff increases the conversion rate. Not to mention this creates a portal where there could have been a dead end.

Who Needs a Marketing Portal?

The answer could easily be anyone who has a product or service to sell. Without it, you and your sales team may only reach dead ends. A marketing portal helps convert your potential sales leads into actual sales. It also improves morale as valuable sales team members know they can get the answers needed.

Help your staff get the training they need and answer questions they may have on the go with software that acts as your marketing portal (we think you’ll like Bloomfire). Watch the transformation that can happen when you turn dead ends into open doorways by using marketing portal so your leads can step through and become converted to sales.

Harness The Power Of Knowledge Sharing With Digital Transformation

Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.

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