According to Forrester research, watching a one-minute video has the impact of reading 1.8 million words. And over 65% of the population learns visually according to Mind Tools.
Nearly every company focuses on creating videos for external audiences. But given the power of video, it’s no wonder that teams are turning to video as a way to share information and communicate important ideas internally as well. One important place these videos live is within the company intranet or knowledge base.
At Bloomfire, we see our clients creating and sharing all types of videos for internal groups:
- Sales training and coaching videos
- Demo tutorials
- Event recaps
- HR process videos
- Culture videos
- Training videos for onboarding and ongoing social learning
- Executive messages for the company
But how do you make sure that people are able to find your videos in your knowledge base when they need them? Here are a few things to make finding videos easier:
Make sure people can search your knowledge base for the entire contents of the video, not just your title and keywords. For example, when you upload a video to Bloomfire, we automatically create a transcript of the video that lives behind the scenes but makes the video completely searchable for your users. In fact, once you find the video you want, you can skip directly to the section of the video that your search term was said within the video, which saves the viewer time.
Break Videos into Bite-Size Pieces.
Consider splitting longer videos into chapters and uploading each chapter individually. People love to digest videos in bite-size pieces. Not only does this make them more appealing, it makes it easier for your users to find that one specific thing they are looking for without having to watch a 20-minute piece.
Make Sharing Easy and Convenient.
Give users multiple options for uploading and creating video content. For example, if an employee has an existing video, they could upload it directly to the knowledge base or use the embed code from YouTube, Vimeo, or another video hosting service. It is also helpful to have tools in your knowledge base that allow users to record original content either through a webcam or screencast.
Recognize That Not All Videos Are Created Equal.
Your knowledge base should give you the analytics to see what kinds of videos people are watching most and which topics are most popular. Having this data is just the beginning; what insights you glean and how you use these insights to drive the video content you create going forward is extremely important.
Instead of just uploading your video and letting it stand on its own, consider adding a paragraph or two that sets things up for your viewer or provides other information or links that might be valuable.
Video is an important part of your internal communication strategy and if trends continue, this type of content will continue to gain prominence within your knowledge base. As you develop your strategy, it’s important to focus beyond just content creation and take the time to make sure your videos can easily be found, viewed, and shared.
Harness The Power Of Knowledge Sharing With Digital Transformation
Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.Download Now