Internet users watch one billion hours of videos on YouTube every day. 72 percent of people say they’d rather learn about a product or service from a video than from a text description. Internet users spend an average of 2.6 times longer on a web page with video than one without. The stats don’t lie: online videos for businesses aren’t going anywhere. And businesses are increasingly finding ways to use video beyond conventional marketing efforts.
Check out our latest blog posts to see how you can put the power of video to work for your company.
5 Ways to Use Video Across Your Organization
It’s not just the marketing department that can benefit from video. Get ideas for using video across your organization, from customer support to onboarding and training. Read the full article here.
4 Reasons to Use Video to Build Your Brand
Videos help you reach a wider audience (remember that stat about people preferring videos to reading?) and increase sales. Learn about more of the benefits of using video to build your brand here.
5 Tips for Adding Videos to Your Knowledge Base
While nearly every company focuses on creating videos for external audiences, more and more teams are turning to video as a way to share information and communicate important ideas internally as well. Read more about adding videos to your knowledge base.
Using Video for Knowledge Transfer
Corporations need to solve the knowledge transfer issue in new ways, as aging workers exit the workforce, taking much of their knowledge with them. The millennials that are replacing them place a premium on video and are comfortable learning through this medium regardless of the video’s “quality.” Companies need to take advantage of this dynamic and instill a culture of video in their workforce. Click here to read more.
Bloomfire Automates Video Transcription for Easier Search
Read more about a Bloomfire feature that enables you to search and find the video you are looking for based on its audio contents. No longer do you have to rely completely on the video creator to provide tags to find videos. With Bloomfire, the audio from the video is transcribed automatically so that every word uttered is searchable. Click here to read more.
6 Easy and Effective Ways to Use Video for Marketing
Many marketers are intimidated by video, but videos for businesses don’t have to be complicated or expensive. There are many different ways to use simple videos that are extremely effective. Click here to read our post and get ideas for your next marketing video.