7 Sessions We’re Excited About at CRC 2019

Dana Youngren
Dana Youngren
3 mins

The Bloomfire team has been busy gearing up for the Insight Association’s Corporate Researchers Conference (CRC) 2019. We love going to a great conference for many reasons: great networking, growing our knowledge, connecting with colleagues and business partners (oh, and not having to cook our own meals for a few days is always a perk). And this year’s CRC has a line-up that has us itching to fast forward to Oct 22nd!

The speakers and companies represented this year are impressive to say the least, and with six tracks to choose from, we know it can be hard to decide where to start. Here are a few sessions that we’re marking (digitally, of course) in our programs already.

The Data Muse: Secrets of Nailing Data Science + Primary Research

Speaker: Elizabeth Merrick May, Global Head of Customer Engagement, Google

Time: 9:15-10am, October 23

Let’s be honest: it’s hard to find a company that knows more about Data Science than Google. They are pioneers. But for those who haven’t worked at the company responsible for the world’s largest search engine, it’s still relatively new territory. We’re looking forward to hearing Elizabeth share her insights in plain English and through real world examples.

The Evolution of Shopper Insights: How Conagra Brands Transformed Their Insights Approach

Speaker: Tim Miller, Senior Director of Go-to-Market Science, Conagra Brands

Time: 11-11:45am, October 23

Maybe we’re a little biased on our next stop during the conference (full disclosure: Conagra Brands is a customer of ours), but we think it’s for good reason! Tim is not only an experienced researcher, but he’s also someone who has had a lot of success in partnering within the business and arming senior leaders with valuable insights on-demand. If your organization has recently gone through a structure change, you’re looking to democratize the research that your team spends so much time on, or you’re overwhelmed with what to do with piles of existing research, make sure to check out this session.

STORY IN A DOT: The Concise Art of Subconscious Cues

Speakers: Greg Jones, Assistant Brand Manager, Proctor and Gamble, and Maya Bourdeau, Founder and Co-CEO, Attune LLC

Time: 12:50-1:35pm, October 23

This session sounds flat out interesting! Researchers know the challenges and the opportunities in a media-rich era, and over time it becomes harder to stand out in the ocean of marketing that consumers experience on a daily basis. We can’t wait to hear some techniques and results from studying subconscious cues versus relying on recall and traditional investigation.

Ride the Ripples or Get Soaked: How to Capitalize on Disruptive Trends

Speakers: Corey Ross, Director of Consumer & Marketplace Insights, Whirlpool, and Chelsea Gibbons, Strategic Director, 20/20 Research

Time: 3:40-4:25pm, October 23

If you haven’t launched a product or service that was supported by strong research and positive anticipated results, only to be surprised when it bombs – you haven’t been doing research long enough. We all know that consumers, when asked, may describe wanting certain product attributes or new services – but when the rubber hits the road, they stick to their old behavior. We’re interested in studying Whirlpool’s strategy for becoming an agile organization that can capitalize on disruptive technology as soon as it begins to get valuable traction.

Influence in the Machine Learning Age

Speaker: Eric Solomon, CMO-in-Residence, Blackbird

Time: 9:45-10:30am, October 24

At Bloomfire, we love all things machine learning. We’re excited for this keynote presentation about how technology is bringing together the owners of data and the owners of the creative process. And we’re especially interested to hear how pioneering organizations are using machine learning-based robots to create content.

Counterintuitive Thinking – A Different Approach to Research

Speakers: Julie Levine, Senior Consumer Insights Manager, Cuisinart, and Susan Fader, Insights Navigator, Fader & Associates

Time: 1:30-2:15pm, October 24

We’re hoping this session provides a different approach to how researchers can tackle consumer behavior not matching what those consumers say they want. This session comes from the angle of studying counterintuitive thinking rather than the subconscious. The session description looks promising, saying: “Counterintuitive thinking challenges the baseline assumptions that you may be using to develop your research methodology. It helps highlight when reality is the opposite of conventional wisdom and, in fact, is unconventional.” Yup, we’re in.

What Is Your Customer’s Digital IQ? Increasing The Accuracy And Impact Of Your Market Research

Speakers: Marjorie Reedy, Director of Global Customer Insights, Merck, and Mara Rastovsky, Associate Director of Global Customer Insights, Merck

Time: 2:25-3:10pm, October 24

When we think of groups of people who don’t have a high digital IQ, the first group that comes to mind are our great grandparents. In reality, with the rate of technology increasing so rapidly, getting caught behind the pace of technology isn’t so hard to do even for millennials. We’re looking forward to hearing how researchers can measure their respondents’ Digital IQ before relying on their data to influence decision making.


What sessions are you most excited for at CRC 2019? We’d love to hear what sessions you’re planning to attend and what your goals are for CRC this year. Make sure to stop by the Bloomfire booth (#207) to say hi and pick up some insights-themed swag.

October 14, 2019

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