What to Look for in a Knowledge Management Solution for Sales

July 10, 2015
Written by Bloomfire Admin

When looking for a knowledge management system, there are key features to consider as you compare different options. These features will impact the overall cost, adoption, and success of your knowledge management system rollout. The most important ones to keep in mind are:

  • Integration with popular CRM solutions like Salesforce. Integration with the tools your team is already using allows salespeople to search and share in the knowledge management system without interrupting their flow of work. Some CRM systems do offer built-in knowledge management solutions, but they usually only allow those with subscriptions to interact, which may leave out important team members at your company.
  • Full mobile access. Salespeople spend a lot of time on the go. Mobile access enables them to gain the information they need from any device, no matter where they are working.
  • Q&A. The ability to post a question not yet covered in the knowledge management system is a great way to crowdsource the information needed in an informal, natural way. With this feature, the next person with the same question can easily find the answer.
  • Robust search. Solutions with intelligent search capabilities significantly reduce the time people spend searching for the information they need to do their jobs.
  • Multi-media. The ability to share information through videos, photos, and URLs as well as with text makes it easy (and even fun) for salespeople to share and consume content. If they can create videos from within the tool, all the better.
  • Ease of use. While not specifically a feature, this is too important to leave off the list. If a knowledge management system isn’t easy to use, adoption will suffer, the content won’t stay up-to-date, and your salespeople will go back to one-to-one communication, rather than one-to-many.

It may sound cliché to say, “knowledge is power,” but it’s one of the most important tools any salesperson can have. You can’t sell something you don’t understand to somebody you don’t understand. Your sales team can’t skip the step of learning the information they need to successfully make a sale. Your profits depend on them knowing their stuff.

If it’s their job to learn that information, it’s your job to make sure they have the resources to do so. A knowledge management system collects everything they need to know into one place. It removes the possibility of ignorance as an excuse and empowers every member of the team to be their best.

The challenges your sales team faces are unique, but many of them will find a common solution in an interactive knowledge management system.

To learn more, check out our white paper, “How a Knowledge Management System Empowers Your Sales Team.” It explores the challenges today’s salespeople face, how a social knowledge network can help, and what to look for in a social knowledge network.

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