Though more than 80% of organizations have had intranets for 5 or more years, and 65% of employees access their intranets 1 or more times per month, dissatisfaction with intranets is high. According to Forrester, 75% of people solely use their intranet for human resources purposes like benefit information, company directories, and training courses.
Employees want and need social tools, but their intranets either don’t provide social components, or they provide tools that employees resist using for various reasons. Prescient Digital Media’s Social Intranet Study reveals that 72% of employees rate their internal social media tools as merely fair to very poor. Only 28% rated them as good to very good.
According to Website Magazine, employees who hate their intranets are dissatisfied for the following reasons:
- Stale and outdated information
- Poor search functionality and navigation
- Frustrating or nonexistent communication tools
- Terrible document management capabilities
- Weak or difficult content publishing and sharing
- Inability to segment the community
As Gerry McGovern, CEO of Customer Carewords® and a workplace technology thought leader points out, “Intranets die under the weight of old, outdated, stale information. Employees of too many companies have to put gas masks on before visiting their companies’ intranets because they just stink so bad.”
In other words, many corporate internal web sites are, quite frankly, ugly and boring. If a customer wouldn’t stick around to use such a terrible site, McGovern asks, why would an employee?
“Digital transformation is cultural transformation first and foremost,” McGovern says. “Collaboration is a cultural thing, not a technological thing. We must create the culture that encourages and rewards collaborative working, and which makes the best use of all these new technologies — understanding that the world is shifting at a dizzying speed from a hierarchy to a network.”
To learn more about why employees will have a social intranet, with our without you, check out our eBook, “The New Social Intranet: How We Collaborate in the Digital Age.” It delves into internal communication problems employees endure and the fundamental need for intranets and social collaboration enterprise-wide.
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