How Bord Bia Activated Global Insights with Bloomfire

Bord Bia, the Irish Food Board’s purpose is to bring Ireland’s outstanding food, drink, and horticulture to the world, thus enabling growth and sustainability of producers. With a network of international offices, the organization plays a critical role in ensuring the continued success of Ireland’s agri-food sector.

Key Takeaways

• Centralized knowledge hub (THE SOURCE) connects insights across 15 global offices.
• Eliminated duplicated research and loss of tacit knowledge through turnover.
• Shift from static reports to dynamic, shareable intelligence.
• Employees are empowered to find and share insights in real time, fueling better decision-making.
• Cultural transformation: Knowledge sharing is now a visible and valued behavior.

The Challenge: A Global Network, Disconnected by Silos

With 15 offices spanning global markets, Bord Bia’s teams generate a wealth of research, client insights, and strategic outputs. Before Bloomfire, much of that knowledge remained fragmented or difficult to access.

There was a prevailing risk that valuable insight and knowledge could be:

• Locked in silos across regional offices
• Duplicated across research teams
• Lost during staff turnover
• Invisible to colleagues working on related client initiatives

Without a central “north star,” employees wasted time searching or recreating information—time that could have been spent delivering value. Bloomfire’s Value of Enterprise Intelligence report shows that employees at companies without robust knowledge systems spend 8.5 hours a week searching for information, compared to just 4.6 hours with an enterprise platform.

The Solution: Bloomfire as the Engine for Knowledge Transformation

In 2019, Bord Bia partnered with Bloomfire to unify its global intelligence, reduce knowledge loss, and scale internal expertise. What began as a content hub has evolved into a comprehensive transformation—digital, human, and cultural—anchored in the principles of Enterprise Intelligence, which connects knowledge pools, unlocks tacit and explicit knowledge, and proactively surfaces insights.

Branded internally as THE SOURCE, Bord Bia’s Bloomfire-powered community:

• Connects digital systems and human expertise
• Empowers employees to share research, reports, and personal know-how
• Preserves institutional memory during transitions or leaves
• Creates a self-sustaining culture of collaboration and knowledge exchange

A Cultural Shift Beyond the Platform

Under the leadership of Mairéad McKeown, Knowledge & Market Intelligence Manager, Bord Bia has seen Bloomfire become a driver of cultural change:

• Insights flow dynamically across regions, enabling smarter, faster decisions.
• Adoption has expanded beyond its original use case, spreading across various departments.
• The organization has shifted from reactive storage to proactive knowledge surfacing.
• Teams trust that critical insights remain accessible—even during turnover or absences.

“Leveraging Bloomfire has been instrumental in fostering a culture of knowledge sharing. This platform has enabled us to work smarter by seamlessly integrating our insights and making them accessible across the organization. By harnessing the collective knowledge of Bord Bia, we are better equipped to achieve our strategic goals and make informed, impactful decisions. Bloomfire has truly transformed the way we manage and utilize information.”

Why It Matters

Bord Bia’s story illustrates how Bloomfire helps research- and insight-driven organizations unlock Bord Bia’s story illustrates how Bloomfire helps research- and insight-driven organizations unlock Enterprise Intelligence:

• Efficiency gains: Employees save up to 3.9 hours per week by cutting search time.
• Stronger decision-making: Organizations using Bloomfire see an 80% improvement in decision accuracy.
• Resilience: By capturing explicit and tacit knowledge, Bord Bia reduces the risk of expertise walking out the door.
• Cultural alignment: Knowledge sharing becomes a visible, valued behavior that strengthens organizational cohesion.

These outcomes reflect the measurable ROI Bloomfire delivers across research-heavy organizations—saving time, reducing turnover risk, and accelerating decision-making at scale.

Looking Ahead

With Bloomfire as its engine for knowledge activation, Bord Bia is well-equipped to continue scaling its global impact, ensuring colleagues have easy access to world-class market insights and expertise needed to grow the success of Irish food, drink, and horticulture.

See how Bloomfire enables research and insights teams to activate knowledge and accelerate decision-making.