MuleSoft Improves Channel Sales Performance with Bloomfire

RESULTS

MuleSoft is a B2B software company that helps customers connect applications, data, and devices across their tech ecosystems. Their integration platform supports enterprise digital transformation initiatives and helps reduce the burden on IT teams.

The Challenge

As an information technology organization using a channel sales model, MuleSoft needed a way to keep channel partners all over the world informed about their products and services. Before Bloomfire, they relied on a combination of a corporate wiki, Google Drive, and Dropbox to share information with their sales representatives, and their reps often had difficulty finding what they were looking for. When reps couldn’t find information, they would email MuleSoft’s sales enablement program manager, who often spent hours every day responding to repetitive questions.

It’s very simple and self-explanatory with Bloomfire. Our sales partners can do everything themselves rather than us having to enable them. The feedback from our partners has been, ‘This is awesome.’

The Solution

MuleSoft knew they needed a platform that would allow their sales representatives to quickly surface relevant sales and marketing materials, no matter when and where they were working. They also wanted a platform that would allow their sales enablement team to answer a question once and make the answer easy to find so that they could reduce repetitive emails. Their search led them to Bloomfire, which they’re now using to cascade knowledge and marketing materials to their hundreds of channel partners. According to Moira Chambers, Partner Communications Lead at MuleSoft, “It’s very simple and self-explanatory with Bloomfire. Our sales partners can do everything themselves rather than us having to enable them. The feedback from our partners has been, ‘This is awesome.’”