WPP Health: Leveraging Knowledge Management for Digital Transformation

Many companies believe they’ve gone through a digital transformation just because they’ve invested in technology—but a true digital transformation spans beyond this initial investment. Leading healthcare marketing firm WPP Health Practice identified the need for a digital transformation strategy that would democratize knowledge and insights across the organization and developed a plan of action to achieve their goals. In our on-demand webinar, Digital Transformation: How to Prepare for Knowledge Management, you’ll learn the steps WPP Health Practice took, including assessing their digital business maturity and creating a culture of knowledge engagement.

Watch this on-demand webinar to learn:

• How to define the need for a digital transformation initiative
• How technology can help centralize your organization’s knowledge and insights—and make them actionable
• WPP Health Practice’s advice for organizations in the early stages of developing a strategy to democratize knowledge and insights