Building an Insights Engine to Democratize Market Insights

The Insights team at Lubrizol has been on a journey to modernize and democratize insights. Hear firsthand how they’ve made research and insights easily accessible and actionable – and empowered stakeholders to use insights in critical decisions across the business – through creating a custom insights engine.

Watch the webinar to learn:

  • Learn how Lubrizol leveraged technology and third-party integrations to create their purpose-built insights engine (named Catalyst).
  • Hear how Catalyst has democratized insights in a way that’s changed conversations with business stakeholders and how they’re applying market research in their decision-making process
  • Understand the critical role people and culture play in rolling out an insights engine, including how to engage business stakeholders to ensure insights are embraced and leveraged in day-to-day business.

Only 25% of senior executives feel their organizations are successful at sharing knowledge and insights across departments. By democratizing information, organizations can prevent knowledge silos and provide new ways for teams to innovate and drive change.

McKinsey

See How to Build an Insights Engine

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