Let’s be honest. Training workshops can be boring. Many trainers can hold their audience’s attention for about five minutes before attendees are in their own world, dreaming about being anywhere other than another sales training class.
You want these few hours (hopefully not days) of training to be valuable and not a waste of everyone’s time. Whether you’re training new sales employees or making current employees aware of new concepts, the sales training ideas below can help improve your class or workshop.
Put on a Good Show
This is where you could actually keep your audience from falling asleep. Even if you are in a highly professional environment, it’s important to make sales training ideas more fun. In fact, the more professional the environment, the more important this may be. It gives everyone a chance to unwind a bit and take things less seriously.
For new hires, it’s a chance to see that the workplace won’t always be straight-laced. For current staff, it’s crucial for them to see that their work environment can relax a little. Not to mention that this also helps those being trained actually retain the information.
Make It Engaging
Anyone can get bored simply being talked at. Make your approach more engaging and conversational, and you are likely to see better results. Leave room for trainees to share their thoughts and experiences, and incorporate activities that get trainees talking to one another.
When people feel they are involved in the training not simply being forced to listen to a lecture, their own attitude about listening and learning completely changes. If you combine this with making your training fun, you are bound to have amazing results.
Introduce New Technology
So you put on this great new hire sales training workshop: what happens now? I’ll tell you what will happen. The new hires will leave the workshop and immediately forget a large percentage of what was learned during your engaging sessions.
Instead of handing your trainees printouts of the presentation that will likely get tossed in the trash, put that valuable knowledge into a platform that they can access at any time. Give them a place to go so they can follow up on questions they may have had during the training sessions. It will save you from having to remember their questions and answer them on the spot. Also, those questions and answers will always be in your knowledge base platform to be referenced at a later date.
Look to the Future
Think about the long-term outcomes of implementing new sales training ideas. The better the training you offer, the better the results will be. When you think of the future, you see engaged, well-trained sales representatives. This is not going to be possible with a lackluster training program. You want to equip your employees with knowledge to become the best of the best, which will then help increase internal advancement and reduce turnover.
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