Happy Halloween, everyone!
Last week we discussed how you can curate content in your knowledge sharing community to make it easily accessible to those who need it to do their jobs. But the fun doesn’t stop there.
What could possibly be more festive and spooky this Halloween than developing a content curations strategy for your company’s social media platforms? Sharing the right content at the right time to your followers might just turn them into customers:
1. Keep It Consistent
The less sporadic your content curation on social media tends to be, the more likely your viewers are to consistently tune in to see what you have to say. Consistency will establish your company as a reputable source of information in the minds of your followers.
Determine a theme for the content you choose to share on social media, and stick with it. When determining what topics to share, always keep your audience in mind. What would be helpful and provide true value for them? Industry trends, how-tos, and relevant statistics are a great place to start.
Pro tip #2: share content from your partners and prospects. Not only can you be certain it will be relevant to your audience, but you will let them know you’re paying attention to what they have to say.
2. Keep A Calendar
There is no shortage of resources available to help you keep track of what is scheduled to be published on your social media accounts. Whether you choose, HubSpot, Buffer, or any other social media publishing service, always plan your social media calendar at least 2 weeks in advance. This will eliminate redundancy, and allow you to visualize holes in your calendar that need to be filled, as well as topics that have yet to be addressed.
3. Measure Your Curation
According to marketer, Heidi Cohen, over 40% of marketers do not track the performance of their content curation methods. What is the point of putting in the time and effort necessary to create and expertly curated collection of content, if you never measure the good it’s doing for your company? As with any marketing campaign or project, in order to prove its success, you must start out with measurable goals.
Using a tool such as Google Analytics, track page views, unique page views, return visits, social media interactions, etc. to ensure you are sharing content that your audience is excited to engage with.
Follow these tips and tricks to bring your content back from the dead on social media! We wish you a spooky and safe Halloween.
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