October 11, 2017
Written by Rachel Alexander
Insight or research teams have the important task of ensuring the information they publish is curated and findable by key stakeholders. With the influx of knowledge created on a regular basis, the traditional use of knowledge management only gets you to a certain point. The door is left open for information to get lost in translation which causes stakeholders to waste their time and energy looking for the materials they need to be successful at their jobs.
If you are using intranet software to distribute insights, you are probably familiar with this problem. Intranet solutions only address the knowledge sharing at the surface level; people still have to communicate about a specific piece via email and information silos probably exist. Most importantly, resources that help stakeholders make critical business decisions become stale.
Knowledge wasted is money wasted. If key executives can’t find value in what insight or research teams are delivering, the occurrence of repetitive questions exist, and teams will be expected to do more with less. Insights form the strategic glue for many organizations and if they aren’t readily available, how do you expect them to influence your corporate strategy? In fact, research shows that only 49% of business decisions are made using quantitative information. Imagine the type of innovation and differentiation that could occur if teams had access the research relevant to them.
Insights platforms, the new best friend of insight teams, are on the rise to help improve efficiencies and enable departments who need the information to be self-servant. And here are four knowledge sharing features that should not be overlooked and help make the transfer of insights between departments easy.
Robust Search Functionality
The role of insights teams is to research, collect, organize, and socialize knowledge and data about customer buying trends. Unfortunately, when the distribution happens in ‘old school’ systems, it’s a little easier said than done. A movement to a more modern knowledge sharing strategy enables for developed, curated, and uploaded knowledge to be searchable by using only a keyword or phrase – saving those who need it time and energy looking for it.
Create and Share In A Single System
Employees spend 14% of their time communicating and collaborating internally. It wouldn’t be surprising if the majority of the time it is being spent asking where the latest report or research article is. It is not uncommon for this interaction and collaboration to occur through email chains, chat, or daily water cooler conversations. Knowledge sharing removes redundancy that happens through these channels by giving teams the ability to ask and answer questions and work together in a single-platform. Everyone who has access will be able to see those items, eliminating the chance that the same question will be asked more than once.
Ability to Access Information Anywhere
Thanks to technology and well, Google, we expect answers quickly, no matter the location or the device. The lag time that occurs because communication channels can be unreliable or slow prevents teams from getting what they need at any precise moment. Being user-friendly is just one piece. Today, we are a mobile workforce in every sense of the word – we are constantly on the go, and many prefer to work on portable devices. And depending on your role, being mobile is imperative. Knowledge sharing equips your team with the luxury to get the insights they need, right at their fingertips, no matter their location or device preference.
Understanding the what’s and how often are critical metrics when it comes to evaluating knowledge sharing strategies. Many of the tools that exist in a insights tech stack lack in the ability to monitor how knowledge is performing and if it’s adding value. Knowledge sharing breaks down the barriers by showing who’s contributing, who are viewing, and how frequently. This type of awareness is two-fold – insights teams can upload what matters most, and those on the receiving end don’t have to filter through all that excess noise.
Insights and market research is one of the biggest assets to any organization. By developing a strategy that democratizes information, and frankly, the use of a more robust solution that might even replace tools in your current tech stack helps set your team up for success.
Harness The Power Of Knowledge Sharing With Digital Transformation
Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.Download Now