The value of an intranet will ultimately be determined by your employees. As they contribute and engage, they are helping you to create a useful resource that they and others can refer to in the future. Metrics are very useful for taking a pulse of the health and development of your company intranet. Metrics can confirm the strengths and weaknesses, and help you decide what to focus on, change, and improve. There are several metrics intranet managers should monitor.
Overall intranet usage is often the most telling metric of your intranet’s success. Usage metrics can include content contributions, views, and log-ins. Measuring peak times of the day when employees are most active on the intranet can be useful for strategically timing future contributions and announcements. How do strategic emails and newsletters pointing to your intranet affect usage? Are there certain days of the week or times of the year that intranet usage is higher? How has moving specific processes, like vacation requests or benefits registration driving more intranet usage? Examining usage metrics can help you determine if the intranet is serving as a key resource for your employees.
It is helpful to know what content your employees access most. What makes this content valuable to users? Are these pieces of content being updated consistently? Is there similar content you can provide?
It is also useful to analyze the type of content shared on your intranet. If your employees really love video, you may consider presenting important information that way, as well as in a pdf or other text document. Evaluate how you can share information in a way that your employees will find easy and enjoyable.
Don’t forget to consider content that is not so popular on your intranet. Are these pieces of content not as popular because they are harder for users to find or use? Is it out of date? Be sure to regularly audit your intranet’s content to make sure it stays relevant and helpful to employees.
You also need to gauge individual user activity in your intranet regularly. Metrics can show you how often individual users are checking in and contributing to your intranet.
Identify highly active users who consistently provide content, ask questions, and support other’s contributions. These users can help newer or less active users become more engaged in your intranet. Ask highly active users to share with others how they are using the intranet to find answers, provide knowledge, and complete daily tasks.
You might notice that most of the highly active users are from a specific department or group within your organization. Explore changes you can make or content you can add to your intranet to boost involvement from other departments.
Keeping up with the development and health of your intranet is key to seeing your intranet’s value grow over time. Metrics are telling of the benefit your users are receiving from the resource and can point to areas of strength and areas that need improvement. In considering usage, content, and user activity, I hope that these ideas can help you maintain growth and strong collaboration within your intranet.
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