Building an Insights Engine to Democratize Market Insights

The Insights team at Lubrizol has been on a journey to modernize and democratize insights. Hear firsthand how they’ve made research and insights easily accessible and actionable – and empowered stakeholders to use insights in critical decisions across the business – through creating a custom insights engine.

Watch the webinar to learn:

• Learn how Lubrizol leveraged technology and third-party integrations to create their purpose-built insights engine (named Catalyst).
• Hear how Catalyst has democratized insights in a way that’s changed conversations with business stakeholders and how they’re applying market research in their decision-making process
• Understand the critical role people and culture play in rolling out an insights engine, including how to engage business stakeholders to ensure insights are embraced and leveraged in day-to-day business.