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What Is A Digital Information Hub?

August 17, 2017
Written by Lori Mankin

Given the amount of knowledge that exists within your organization, if you haven’t adopted a digital information sharing solution, you will find yourself scrambling to keep up with the competition.

It’s time you equip your team with a more sophisticated unified digital workplace that not only integrates multiple systems into one seamless experience but also aligns your departments for company-wide wins. Many organizations are undergoing a digital transformation of their internal tools to improve collaboration and engagement. One way to do this it to implement a centralized collaboration system that stores multiple file types, all completely searchable, to answer questions with artificial intelligence to make finding answers fast and easy.

Eliminate Silos, Connect Your Company

Departments don’t have success in a silo; success depends on cross departmental collaboration, working together toward a singular goal of overall company success. The key is creating a digital workplace that allows collaboration and knowledge sharing to happen seamlessly.

Your marketing team should be able to rely on your sales team for information such as customer objections and questions, so they can continuously make improvements to strategies and tactics. And your sales team depends on your marketing team to create content that aligns with their prospects needs. Working separately just doesn’t make sense; each department needs the other to meet their own KPIs.

Allowing cross-departmental access to information is a building block of informed decision making and results in a much more engaging work environment. If you’re supporting different platforms across various departments, it is impossible to make sense of the mass of information, content, and knowledge that should ideally be at everyone’s fingertips. It is essential for a digital information hub to be at the center of your digital workplace, integrating with other applications and centralizing important knowledge assets across the various channels used by your team.

Analytics And Metrics That Matter

Another function that is becoming more important to organizations when they undergo a digital transformation is the ability to access analytical insights. With knowledge sharing software in place, you can monitor employee engagement to create an actionable report of how your team is working, where they are winning, and where they are losing.

Being able to report on company knowledge sharing allows teams to have better insights into how they should be spending their time. Understanding what kinds of questions people are asking is essential to building successful strategies. Spending time on items that don’t directly or indirectly contribute to overcoming challenges or result in a company win may not be worth investing time and money in. With a digital information hub, companies can be more proactive and make strategic plans, rather than being so reactionary to situations.

If you haven’t begun to transform your internal knowledge sharing strategy the clock is ticking. Digital information hubs sit at the center of a digital workplace and are the gold standard for successful companies who want to stay competitive. If you’re not sure that there is value in creating a digital workplace, start conversations with your teams to find out where their challenges lie. Examine your employee engagement metrics. Explore what your competitors might be doing. You’ll find that it’s time to create a unified digital workplace.

Harness The Power Of Knowledge Sharing With Digital Transformation

Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.

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