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Part I: Creating a Culture of Change: Keeping Up With Digital Transformation

Written by Rachel Alexander

Unless you’re living in the stone age (and even so, Fred Flintstone utilized the world’s most advanced inventions to improve daily operations), your organization is in the process of a digital transformation. Although the phrase itself may sound like a vague and abstract task, your organization has likely been in the process of digital transformation since its conception.

Digital transformation is defined as the use of technology to radically improve the performance or reach of enterprises or to rework products, processes, and strategies in a company by leveraging the most current technology. When you put it like that, it sounds pretty simple, doesn’t it?

In today’s digital age, however, the speed of technological change in the workplace is so rapid and requires so much implementation that it’s easy for employees to become overwhelmed. And what is the result when employees are overwhelmed by an abundance of technology they don’t know how to use?

You guessed it; they don’t use it.

So, how do you avoid the pitfall of funneling endless time and money into a software that will remain untouched by the vast majority of your employees? Driving digital transformation, and more importantly, digital innovation, will likely require a cultural shift. Digital transformation requires a culture of experimentation, communication, a willingness to exit one’s comfort zone, and above all, a people-first perspective. Here are six cultural characteristics of digital innovation-driving organizations:

1. They Are Driven By Rising Customer Expectations

At the center of it all, isn’t what drives your organization the desire to improve an experience or provide a service to the customer? Well, as technology continues to evolve, as do your customers. Gone are the days where it is acceptable to allow a customer to wait two days (or even 24 hours) before receiving a response to an inquiry. Gone are the days where a product is released before it is perfect. If your organization is going to succeed in choosing the right technology to continue to take your business to the next level, you need to focus on the customer experience.

2. They Unite Around A Shared Vision

This goes hand in hand with a desire to solve a problem for your customers. Organizations that survive digital transformation are organizations in which everyone is united around a shared vision, and therefore willing to do whatever it takes to achieve it (adapt and learn digital skills). How can you ensure your employees unite around your vision? Hire employees who truly believe in the product or service you provide, and continuously remind them of your mission.

And on that note…stay tuned for part II as we share four more cultural characteristics of digital innovation-driving organizations.

Harness The Power Of Knowledge Sharing With Digital Transformation

Companies that grasp what the digital workplace is really all about are willing to change the ways people and applications connect across their organizations. By fostering a digitally driven culture of collaboration, they break down silos, share knowledge more effectively, and compete more successfully.

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