In Part 1 of this blog series, we discussed what digital transformation is, how it impacts employees, and two cultural characteristics of digital innovation-driving organizations. Now we’re going to dive into four more cultural characteristics to help you drive digital transformation.
They Prioritize Digital Learning
All the passion in the world will not help an employee use a software they just plain don’t know how to use. Successful organizations provide employees with continuous opportunities to learn new digital skills, and therefore attain maximum value from their digital investments. Unfortunately, digital transformation is not something to be achieved overnight. Because technology is always evolving, you should never stop investing in your employees so that they can evolve with it.
They Welcome Trial and Error
Digital transformation requires examination and reinvention of every component of your business, beginning with the hiring process. So you can bet there will be some road bumps along the way. But cultures that embrace digital innovation don’t shy away from a little risk; they welcome it with open arms in pursuit of constantly improving the customer experience.
They Encourage Questions and Have a Knowledge Sharing Strategy
If your employees are not comfortable and confident asking questions about the changes taking place, why they are taking place, and what best practices they can adopt to help them use the new technology to the best of their abilities, your digital transformation will fail. Period. Some employees are digitally-minded, and some are not. It takes time to learn to use a new software, and use it well. So make sure you take the time to answer every question with sincerity and clarity.
On top of that, best-in-class companies make knowledge sharing part of their DNA, which makes asking and answering questions easier. By encouraging knowledge sharing in their organization, companies can take advantage of the knowledge capital of their organization and ease the learning curve associated with new technology.
They Invest in the Right Technology
Need we remind you of the days when your mother would ask you, “if all of your friends jumped off a cliff, would you do it?” Keeping up with your competitors doesn’t mean blindly jumping on the bandwagon simply because it’s the latest trend. Positive digital change is driven by assessing every process in your organization, identifying the gaps, and filling them with thoroughly researched, appropriate solutions. And sometimes that means saying no to a shiny new toy that is not in your organization’s best interests.
A digital culture shift is an essential stepping stone in the process of digital transformation. Transforming the culture of your organization is equally (if not more) important than the technology driving the change itself. After all, digital transformation is not merely investing in the latest technology on the market. It is transforming every single facet of your organization, beginning with your employees, uses that technology to improve the customer experience and drive business growth.
Work to achieve these characteristics within your organization, and you’re on your way (and hopefully never stop) towards continuously evolving, growing, and improving.