There are plenty of platforms on the market today promising to enhance employee collaboration and communication – everything from messaging tools to SharePoint. Many seem somewhat purposeless, without a real business objective in mind, while others seem more purposeful yet may be missing a defining edge that makes them stick.
Our solution, Bloomfire, was developed around content as a unifying theme. For our customers, collaboration happens between and around the content in Bloomfire. It’s what they come to Bloomfire for and what they communicate with each other about.
We call Bloomfire a social knowledge network. But what do I mean by a “social knowledge network?” Let me take you through the three words in the description and explain what we mean.
Bloomfire is social – it relies on people and communication to make the solution work.
Gone are the days when organizations had “producers” and “consumers.” Today’s work environment is more open and depends on everyone contributing. Bloomfire users post PowerPoint presentations, or embed web links, video content, or anything else they think would be helpful. And others react to that content by posting their questions, comments, or additional context relevant to the topic.
Users even crowdsource answers to questions by posting them in Bloomfire and waiting for a response, either from other users or an expert dedicated to answering the type of question being asked. Once a question has been answered, that content is available to all platform users, reducing the number of repetitive questions team members end up asking.
Bloomfire is all about democratizing knowledge.
You can easily find content within the platform by searching for specific keywords. It’s even possible to search for keywords within videos, thanks to Bloomfire’s digital transcription.
Many organizations now use Bloomfire to help manage knowledge transfer. When someone leaves the organization, Bloomfire acts as the central hub for all the information that person has, whether uploaded by Word document or, increasingly, an off-the-cuff video the employee makes before they leave, documenting information they believe others will find useful when they are gone.
Bloomfire connects people and knowledge in an easily accessible network.
People can be organized in groups, whether by department, location, interest, or any other configuration, deepening relationships and helping foster closer collaboration. Within those groups, social collaboration takes place around the shared content. And its within these groups that people make connections with colleagues who may be in the next cubical or on the other side of the world.
What is the benefit of a good social knowledge network? In short, social knowledge networks drive efficiency. They connect people with the information they need to get their jobs done – across the organization, regardless of what their job is.
Ask someone using a social knowledge network and they’ll tell you that the time saved looking for information that should be readily available can be as high as 20 percent. That’s 20 percent per employee. Add that up and the ROI of a social knowledge network can be staggering.