Forrester Research, a leading global research and advisory firm, has released the report Now Tech: Market and Competitive Intelligence Platforms, Q1 2022. The report explores the technologies that insights-driven businesses are using to centralize, search for, and analyze diverse information sources.
This report comes at a time when businesses must democratize insights across the organization or risk falling behind their competitors. According to the Forrester Analytics Business Technographics® Data And Analytics Survey, 2021, “94% of data and analytics decision-makers at advanced maturity insights-driven enterprises plan to adopt market and competitive intelligence (M&CI) platforms, versus 68% at beginner-level enterprises.”
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“It pays to be an insights-driven business. An advanced insights-driven business uses insights from data (quantitative, qualitative, structured, unstructured) for decision-making everywhere in the firm, including decisions about market dynamics and competitors.”-Now Tech: Market and Competitive Intelligence Platforms, Q1 2022, Forrester Research