GRIT Forum 2021: Bloomfire and MiTek on the Evolving Researcher Role

When asked in GreenBook’s most recent GRIT survey what one skill they would add to their organization in their next hire, buyer and supplier-side researchers agreed: technical skills are most in demand. Yet as the insights role evolves, researchers also need to hone their consultative skills. In addition to synthesizing data and information, researchers must successfully communicate the impact of their results and recommendations to stakeholders. In this on-demand webinar from the 2021 GRIT Forum, Mark Hammer, CEO of Bloomfire, and Denise Signorelli, Data Scientist at MiTek, discuss how researchers can grow their technical and consultative skills to become proactive, strategic partners for their businesses.

Watch this on-demand webinar to learn:

  • How insights teams at MiTek and other data-driven organizations are delivering impactful insights and driving innovation across business units
  • How knowledge management technology supports researchers in making insights actionable
  • How researchers can better synthesize proprietary and third-party research to provide meaningful context to stakeholder

To drive revenue from insights, you have to have the right technology, but you also have to have people who know how to do the research, then communicate and share it, and it all has to come together in a unified platform

Mark Hammer, CEO, Bloomfire

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